|Name||Mike de Halpert|
|Job Title||Head of European Marketing Analytics|
|Member Since||24 Jun 2009|
|Areas of Expertise||E-commerce, Email Marketing, Legal and Regulations, Search Marketing - Organic/Natural (SEO), Strategy and Planning|
I have been working in online marketing for about 10 years now and on the internet for 15.
Having started on the technical side of the industry as a Webmaster, Tech Support and Database Administrator I then moved into the business side after completing my Master's Degree. I therefore have the ability to 'talk tech' with the techies, and business with the businessmen.
As Director of Strategy I have been working as a de facto COO and have oversight of all business units in the company including SEO, Online (Display and PPC), Affiliate Marketing, CRM, Business Intelligence, Finance, Legal, Web Management and Operations.
Education and Qualifications
Master's Degree (M.Sc) Economics and Technology, Birkbeck Collage, University of London - Merit
Postgraduate Diploma Ecommerce, Birkbeck Collage, University of London - Merit
Law (L.L.B.) - University of Teesside - 2:2
A-levels: History, Geography, Economics and Politics
Blog comments by Mike de Halpert
- BBC Sport website gets mixed reviews, 2 Feb 2012