|Job Title||Telemarketing Platform Manager|
|Organisation||Cigna Global Individual|
|Registered Since||12 Oct 2010|
|Areas of Expertise||Multichannel Marketing, Social, Web Analytics|
Currently at Cigna, helping countries leverage their marketing systems.
Throughout my 19 year Marketing career I have thrived by working in pressurised, dynamic and results-focused surroundings both as a client outsourcing and within an agency environment. My roles for the last 13 years have been commercially driven, involving team management and focused towards on-target performance and budget adherence. 16 years experience in analytical database marketing gained from a marketing and call centre IT viewpoint has enabled me to communicate effectively between end users, analysts and systems architects. My first-hand experience of using technology has given a deep insight into the considerations of implementing and ensuring projects quickly satisfy client requirements.
To summarise I would describe myself as a data marketing professional with an analytical mind and broad IT skills.
iJento Company Website
Understand every customer's journey – across every channel & device
VP Consulting (EMEA) at iJento
From July 9, 2011 and still in this role.
Customer Analytics Manager (Europe) at AEGON Direct Marketing Services (EUROPE)
From February 16, 2007 until July 8, 2011.
Director at Datainfo Ltd.
From August 1, 2004 until September 1, 2007.
Director of IT then Data Services at Market Reach Ltd.
From November 20, 1997 until August 30, 2004.
Marketing Database Manager at Videotron PLC
From October 1, 1995 until November 19, 1997.
Education and Qualifications
University of Warwick
Computer & Management Science (Hons) 1989 – 1992
Maths and Physics 1989
O-A Levels 1983 – 1988