|Organisation||Harvard University / HULT International Business School|
|Member Since||18 May 2011|
|Areas of Expertise||B2B Marketing, Connected TV, Mobile, Online Advertising, Web Analytics|
Address: 99 Florence Street, Apartment 615, Malden, Massachusetts 02148, United States
Engineering professional with in depth business experience in interactive media and entertainment. Track record of rapid advancement managing all aspects of the business development life cycle in highly competitive landscape ranging from target market evaluation, product development, strategy, design, innovation, product launch, PR, and marketing. Highly resourceful and creative, able successfully to manage multi cultural team & force partnership’s to deliver business results.
My Engineering degree has given a strong foundation to my analytical skills since game designing and production involves a lot of long, complex and intricate calculations, and application of basic math skills. More than what I have studied in school and college, it has been the experiences that have shaped the person that I am today.
I always feel that in the game of change, velocity is my friend. Ever since my Bachelor’s in Information Technology, I kept exploring myself into creative and analytical field of casual gaming. While designing and producing over 100 casual games, I developed strong business acumen of how to make and sell these games with respect to topographies and demographics.
I want to explore myself into more intense business aspects. I know it won’t be a tough task for me since I understand how to exploit myself as a successful leader and manager. I would like to build the brands and their value on the Digital and Electronic media platform. If given an opportunity, I would like to explore international businesses to take the brands to multiple horizons. I want to be part of that next generation of doyen who will not only manage, but will lead with example.
Digital Media Marketing, Fantasy Sports, Social Media Marketing, Creative Marketing, Above the Line Marketing, Through The Line Marketing, Facebook Advertising, Game Design and Production, Game Monetization, Game Inventory Sale, Game Licensing, Game Tracking and Delivery, Adver-Games, and Games for Brands.
Education and Qualifications
Principles and Leadership, Graduate Credits, August 2011
HARVARD UNIVERSITY, Cambridge, MA
Master of Business Administration MBA (Marketing- Solutions and Digital), August 2011
HULT INTERNATIONAL BUSINESS SCHOOL, Boston, USA
Bachelor of Technology (IT), June 2007
Galgotia College of Engineering and Technology, Greater Noida, India