Ori Carmel

Name	Ori Carmel
Job Title	Project manager
Organisation	Ambergreen
Member Since	27 Feb 2009
Areas of Expertise	Multichannel Marketing, Online Customer Service, Social Media, Search Marketing - Organic/Natural (SEO), Web Project Management

About Me

· Currently moving to NY. Fully licensed to work in US with long term Visa with no sponsorship necessary.

Talented, capable, creative and highly motivated individual with a decade of experience working with multi-national, government and private organizations.
In the process of qualifying for Prince 2 project management Qualification.
Experienced in Agile Project Management, DSDM, SCRUM and XP Management tools and methodologies.
Skilled in marketing delivery, sales, account management and strategic direction. Experienced in working in a fast-paced, tech oriented, dynamic, challenging environment demanding strong interpersonal, customer service, and analytical skills.
Proven leadership skills, communication skills, delegation, planning, management, mediation and the ability to motivate others and self.

Education and Qualifications

Work Experience:

March 2008- Present: Ambergreen Marketing, Edinburgh, UK

Team Leader and Account Manager in a UK leading new media, marketing, management and consultancy firm:

Lead a development and strategy team in charge of online marketing project strategy, development and implementation, directly working with an array of blue- chip, high profile client list.
- Increased team profitability portfolio by 150% within first 6 months of leadership role
Implemented bespoke online marketing campaigns including Search Engine Optimization, Pay per Click, Social Media Optimization, Public Relation activities, Email marketing, E-Zine, Website design and usability, online shopping functions and site database creation.
- Created a new marketing strategy for 888holdings.com (largest global online betting company) which spearheaded the launch of their UK based site presence and included SEO, Site Build and Design, Social Media, PR and Email activities
Generated leads and new business in new markets including tendering processes in private and public sector with a 75% rate of success in winning tenders.
- Won Tenders for Edinburgh Winterfestivals, National Health Services, Winterthur/AXA, Scottish Arts Council, EA, Links of London, 888-Holdings.
Managed long term client relationships and financial budgets for online marketing campaigns and resource distribution to maximize return on investment
- Increased number product management with Marks and Spencer’s Insurance line from 2 to 15 products based on the development of a trust and performance based relationship
Applied a team- wide commercial perspective for measurable, tangible benefits in projects translating to significant client ROI.
- Increased ROI of online sales for Links of London from 3:1 to 9:1 within 8 months of campaign run.
- Increased ROI of online sales for EA Games from 1.5:1 to 2.3:1 within 4 months of campaign run.

March 2007- March 2008: Work Interactive, Edinburgh, UK

Marketing and Account Manager in a small new media Marketing company:

· Established a customer management database tool that enabled WI to measure project performance, customer management, create customer retention schemes, coordinate project time-lines, facilitate easier billing and project sort and long term workload, resource allocation and company profits.

Responsible for sales and Advertising execution and consultancy

· Coordinated between client needs and demands and company offerings

· Created online marketing campaigns for SMEs resulting in measurable increases of 212% in company's profile and business lead generation.

July 2005- Aug. 2006: IDT Global, IDT Connect Project, Jerusalem, Israel

Senior Accounts Manager:

Handling and selling telecommunication solutions to new and existing client base on a multinational level

· Led a staff of 8-12 from within the project in charge of account management and new clientele recruitment. Showed increases of 216% in revenues from within the team in 9 months period.

· Revised strategic IT and Telecom solutions for SMEs and large organizations, including prominent US Fortune 1000 and 500 companies.

· Operated internal procurement budgets of around $500,000 annually specific to the project.

· Managed Market Research and Segmentation campaigns and coordinated activities with outsourced marketing firms relevant to the project.

· Directed sales and interactions with large multinational corporations and organizations within the communications industry and outside of it

· Demonstrated sales increase of 617% in personal accounts portfolio

Aug. 2001- Jan. 2005: Israeli Consulate, Atlanta, GA, USA

Intelligence and Security Officer:

In charge of various projects, intelligence information sharing, handling highly classified material, intelligence analysis and risk assessment

· Streamlined interaction with local federal and int’l agencies and authorities

· Coordinated activities and interactions with large multinational organizations and companies within the government and private business sectors.

· Security of consulate and employees, event security and management

· Managed events and activities with Jewish agencies, bodies and organizations

Education:

2006- 2007: Postgraduate Masters- International Business and Emerging Markets

The University of Edinburgh, School of Management

1:1, First with Distinction Honors

2001- 2004: Bachelor of Business Degree, Bachelor of Political philosophy

Summa Cum Laude 3.95 GPA/ 98.75% Grade average

Georgia State University, J. Mack Robinson College of Business

1993- 1997: Atlanta International School- International Baccalaureate Degree

Military Experience:

March 1998 – March 2001- Lieutenant ranking officer in the Israeli Defense Forces

· Served in Special Forces Division, building and developing an organic team of 22 individuals.

· Graduated Military officers’ course in 2000, top of graduating class

· In charge of recruiting, training, development, everyday and special operations for over 200 soldiers, commanders, sergeants and officers

Language skills: English, Hebrew- Fluent, mother tongue

Ori Carmel

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