|Job Title||Vice President, Marketing|
|Registered Since||1 Aug 2003|
|Areas of Expertise||Email Marketing, Community Management|
Permission email marketing promoter since 1998.
Long live permission based opt-in email communications! :-)
L-Soft is the exclusive provider of LISTSERV mailing list management software, email marketing software and ListPlex email list hosting services for email newsletters, discussion groups and opt-in email marketing campaigns.
Opt-in email laws in the US and EU
An overview table of the basic email requirements, such as permission / opt-in requirement, unsubscribe / opt-out requirement, sender identity, contact information, etc.
The Code of Email Marketing
Email marketing best practices: Respect, Protect, Engage
Email marketing service
Kayvu is a new email service that makes email marketing and email newsletters easy and effective – even enjoyable. Kayvu is developed by L-Soft, the email list communication pioneer. Kayvu is currently available as a free pre-release: http://www.kayvu
Vice President, Marketing at L-Soft
From August 31, 1998 and still in this role.
Education and Qualifications
M.Sc. in Business Studies and Economics, major International Business, Uppsala University, Sweden.
Blog comments by Outi Tuomaala
- Do you make these email marketing mistakes?, 7 Feb 2008