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About Me

Founder of TagMan - smart tags, smarter marketing(www.tagman.com). The ultimate Container Tag and De-duplication and online marketing attribution solution which is an independent alternative to Doubleclick Floodlight and Atlas UAT. Over 10 years of experience in Online media and marketing having previously been head of sales for one of the UK's largest radio stations. Founded eCRM software company RedEye in 1997 where he pioneered online advertising measurement.

http://www.twitter.com/adtechzen

Education and Qualifications

School of life - 1st class with honours

Blog posts and comments by Paul Cook

• Six tips for becoming a marketing-oriented technology company: part two, 10 Jul 2012
• Six tips for becoming a marketing-oriented technology company: part one, 3 Jul 2012
• Assessing the impact of Google Secure Search (SSL), 12 Mar 2012
• Credit where it’s due: dealing with the myths of attribution, 16 Feb 2012
• Credit where it’s due: dealing with the myths of attribution, 15 Feb 2012
• Cookie compliance: Econsultancy analyses the latest ICO guidance, 14 Dec 2011
• Taking action on data privacy: tag management looks mandatory , 7 Oct 2011
• Taking action on data privacy: tag management looks mandatory , 29 Sep 2011
• Q&A: Tess Bedard of TUI Travel on conversion tracking, 6 Sep 2011
• Attribution modelling: the myths and the misnomers, 6 Sep 2011

Forum posts by Paul Cook

• Duplication of affiliate / CPA payments, 5 Sep 2008
• Drowning in tracking tags, 14 Apr 2007
• Drowning in tracking tags, 13 Apr 2007
• 1&1 service issues highlight ISP lottery, 24 Jan 2007
• Web Site Performance Monitoring / Testing services, 9 Jun 2004
• The great Google gold rush?, 4 Jun 2004
• Information on emerging companies, 27 May 2004
• What are the leading standards bodies for e-metrics?, 24 May 2004
• Are there any useful benchmarks, when you don't use cookies?, 20 May 2004
• Can anyone supply a good definition of the web metrics term "distinct hosts"?, 16 Apr 2004