|Organisation||Fireworx Digital Marketing|
|Member Since||9 Oct 2009|
|Areas of Expertise||B2B Marketing, E-commerce, Social Media, Strategy and Planning, Web Design|
Experienced "in the trenches" marketing professional with many years of creating innovative marketing solutions that get results for clients across a broad range of industries. Strong background in a combination of direct response marketing and branding delivers a unique balance of results-oriented strategies, while developing and maintaining brand integrity.
Passionate about helping small business owners develop ground-up Go-to-Market strategies, but also comfortable with both large enterprises and startups.
Depth of real-world experience in marketing of technology-related products such as Telecom-digital telephony/VoIP, cable TV acquisition, upgrade and retention, financial services, mortgage, insurance, health & fitness, youth marketing, and travel & leisure.
Currently helping companies and non-profits integrate direct response marketing and Web 2.0 strategies, including drip email marketing systems, collaborative tools, blogs, social communities, Wiki's, etc.
Also currently developing Marketing and Distribution Strategy for
Internet/ Cable/ Wireless (3 screen) media play that targets the youth
market for the last 18 months.
-Management team includes senior executives from Sony Pictures, Travelocity, ATT, Oracle, & Icon Productions.
-Advisors include George Gallup & Evander Holyfield, & Sr. Executives from Yahoo, Fox & Cisco.
Branding and identity, business development and marketing strategy, collateral and tactical development, website design and development, Web 2.0 strategy, CRM implementation.