| Name | Pavan Dhadse |
|---|---|
| Job Title | Digital Marketing Executive |
| Organisation | Amura Marketing Technologies |
| Member Since | 21 Aug 2012 |
| Areas of Expertise | Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics, Conversion Rate Optimization |
About Me
Digital Marketing Executive:
Amura Marketing Technology (Pune) http://www.amuratech.com/ March 2012- Present
Experienced in managing all Real estate, Health & Educational Campaigns to optimize brand recognition, revenue and retention.
My job responsibilities at Amura Marketing Technology
1. Create, manage & optimize Search Engine Marketing (Google Adwords) campaigns.
2. Initiate Research and analysis needed to develop and implement media strategies.
3. Analyze multiple sources of data to determine and make recommendations on Digital Media planning & buying decision
4. Social Media Analytics and Campaign report generation.
5. Apply emerging technologies/tools to enable proficient tracking and reporting (e.g. Google Analytics)
6. Lead data analysis, develop the creative insights and recommendations that drive the campaign strategy.
7. Interface to the Clients for their website projects from building a new website, website revamp to website maintenance.
Google Adwords
Creating new accounts, keyword research, writing ad copy, placement research.
Executing Campaigns – CPM, CPC, CPL, CPA etc.
Testing & Campaign Optimization.
Budget Management, Budget Allocation & Billing.
Research & Documenting new findings for overall performance improvement.
Google Analytics
Monitoring Google Analytics for each campaign.
Goal setting and performance monitoring by executing the new ideas & findings.
Analyzing reports & spot consumer behavior & trends that helps further optimization.
Sharing of analysis information with the team & client on regular basis.
Key Responsibility Areas
- 100% optimization of the campaign that will ensure lowest CPA & best quality leads.
- Maximum client satisfaction through Google Campaign Performance.
- Set-up, implementation, and management of pay-per-click campaigns in multiple verticals, Ad copy creation, testing, and optimization, , Testing of keyword, ad copy, landing page strategies, Re-Marketing.
- A solid background in managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI.
- Detailed understanding of MS Office, MS Excel, Adwords Editor, the Adcenter Desktop tool and other various online marketing tools. Strong comprehension of web usability, landing page testing, website design, quantitative skills and ROI analysis.
PPC Executive:
Everest-web Solution pvt ltd. ( everest-web.com) August 2011-March 2012
Responsibilities:
- On line Marketing and advertisement
- Report Generation and analysis
- Responsible to bring niche web traffic on a website
- Researching on keyword using Google ad word, spyfu and wordtracker tool
- Keyword Analysis, ranking and research.
- Bring websites on a top SERPs (Goggle, Yahoo & MSN)
- Website management & search engine marketing
- Analysis of client's top keywords
- Keywords: Create and populate accounts on Google, Overture, Enhance, and other similar PPC interfaces with previously developed keyword assets. Manage the launch on Google, including tracking, analysis KEI of strategic keywords.
- A solid background in managing relevant keyword universe, levels of investment, keyword bidding strategies and measuring success of online marketing efforts to ensure high ROI.
- Off-page Optimization
- Directory submissions
- Article Submission
- Blog/Forum submissions
- Link building and submissions
- Social book marking
Education and Qualifications
Post Graduate Diploma in Information Technology From SCDL Pune – 2012
Bachelor of Engineering (Information Technology) From Amravati University- 2007
