Peter Bell

Name	Peter Bell
Job Title	Managing Director
Organisation	Fuse Lead Marketing
Member Since	22 Oct 2006
Areas of Expertise	Affiliate Marketing, Email Marketing, Online Advertising, Strategy and Planning, Conversion Rate Optimization
Contact Details	Email: Telephone: 020 8354 2923 Mobile: 07753 275159 Address: Building 3 Chiswick Park, 566 Chiswick High Road, London, W4 5YA, United Kingdom

About Me

Peter’s unique insight was shaped by cutting his teeth in traditional publishing for IPC Media, then with Forward engagement agency (managing Tesco), before plunging directly into lead generation with Consodata in 2002 to become industry giant Acxiom where Peter led the Online Lead Generation team.

Peter was awarded the IDM Diploma in Digital Marketing (DipDigM) in 2007.

He is responsible for the first ever IAB research on UK lead generation as a member of the IAB Online Lead Generation Council. He runs the UK's most popular blog on performance lead marketing, an author of many whitepapers on lead generation and recently featured in the Guardian newspaper.

Over the last decade, Peter has worked with the UK's biggest brands including E.ON Energy, Carphone Warehouse, Cancer Research UK and Sky providing literally millions of leads and customers.

Peter's previous start-up grew into the UK's fastest growing lead generation agency helping major client brands across all vertical sectors achieve their marketing KPI's.

In 2011, he launched Fuse representing the next evolution of performance lead marketing embracing mobile and social channels plus lead profiling and scoring to gain outstanding marketing results.