|Member Since||23 Jul 2009|
|Areas of Expertise||Search Marketing - Organic/Natural (SEO), Community Management, User Experience and Usability, Web Analytics|
Peter left Ericsson in the Summer of 2006 to setup .Interleado.com
He was with the Swedish company for nearly eight years and before that spent three years with Creative Labs. He worked in both hardware and software product development during his stints at these companies. Peter obtained a BSc from Dublin City University. He got interested in online marketing while researching ideas for a new business in 2004. He realised that he was far more interested in what made a website rank well than any business ideas he was playing around with.
Web marketing consultancy was the best way of getting into the business and he spent a couple of years in the trenches on web marketing campaigns, doing keyword research, competitor analysis and web page optimisation.
Education and Qualifications
Bsc IT Dublin City University