Peter Johnston

Name	Peter Johnston
Job Title	Director
Organisation	Marketing Pipeline
Member Since	27 Jul 2010
Areas of Expertise	B2B Marketing, Content Marketing and Strategy, Lead Generation, Multichannel Marketing, Online Copywriting
Contact Details	Email: Mobile: 07590677232

About Me

Technology is transforming B2B sales and marketing as they converge into a single discipline - technology aided prospecting (TAP). I am the leader in this field, combining buyer intelligence, marketing automation and eselling into a powerful rope to pull in business.

I have 25 years experience in consultative selling methods and both traditional and online marketing (including CIM Postgraduate Diploma) in large and small companies in technology, manufacturing and channel businesses.

I lead understanding of how buying has changed with the internet, social media and mobile technology and how to prospect in this new market.

Marketing Pipeline includes four divisions:

Intelligent Technology - the latest technologies to transform your prospecting.

Contagious Content - exceptional, engaging content for both sales and marketing.

Email Pipeline - making the best of email for KIT, KAM, cross and upselling, customer retention and prospecting.

Marketing Pipeline - helping companies create powerful business generation systems.

Education and Qualifications

CIM Postgraduate Diploma in Marketing. London Metropolitan University. 2008.

Advanced Web Design. City University, 2006, Web Design, Illustrator & Photoshop. London College of Communications, 2000, Print, Web Design. Guildford College, 1998.

CIM Marketing Diploma. Slough College, 1989. Multiple Management Courses. Nescafe, 1980-85.