Peter O'Neill

Name	Peter O'Neill
Job Title	Founder & Lead Consultant
Organisation	L3 Analytics
Registered Since	30 Sep 2010
Areas of Expertise	Ecommerce, Multichannel Marketing, Strategy & Operations, Web Analytics
Contact Details	Email: Mobile: 07843617347

About Me

I am a seasoned web analytics professional with experience working both client side and agency side. My key traits are being extremely passionate and knowledgeable about all aspects of web analytics, constantly striving for the best solution for my clients. And my focus is on extracting actionable insights from web analytics data that can be used to make business decisions leading to improvements in websites and online marketing directly affecting the business bottom line.

My approach at all times is to keep it simple. I endeavour to make web analytics accessible to all key stakeholders within an organisation. The focus is on making improvements to business performance, not on tables of data. This remains consistent across all work and communications, whether presentations, dashboards, training or documents.

Previously I have worked for Nedstat and Logan Tod but am now running my own Web Analytics consultancy. Clients that I have worked with during my career include ASOS, Debenhams, Europcar, BBC, Sky, Vodafone, Chartis, BGL, Carphone Warehouse, and Premier Inn.

My Links

L3 Analytics

LinkedIn Profile

@peter_oneill

Career History

Founder & Lead Consultant at L3 Analytics
From October 1, 2010 and still in this role.

Senior Customer Insight Consultant at Logan Tod & Co
From December 10, 2008 until August 23, 2010.

Senior web analyst who worked with Logan Tod clients on optimising their online business offering across all web analytics projects. These clients covered a wide range of sectors including retail, ecommerce, insurance and government.