|Member Since||2 Aug 2012|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Social Media, Strategy and Planning, Customer Experience|
Visiting Professor and Executive Program Director
at ESSEC Business School,
CEO and founder of Customer Delight (Consulting & Marketing agency)
· Pierre MORGAT is a recognized expert in Customer Relationship Management, Customer Delight, Relational Marketing, Customer conquest & Customer Loyalty (BtoC, BtoB and BtoBtoC)
Specific works : customer value creation; customer delight; social customer marketing; semantic & data analysis; loyalty programs & cards; how to create traffic in the retail stores; humanism and R.O.I. (profitable values for customers, employees and the company); marketing database, etc.
Education and Qualifications
· Author of “Optimisez votre conquête Clients” (Customer conquest management)
· Author of «Fidélisez Vos Clients» (Increase Customer loyalty ), published in February 2000 and reprinted in 2001, 2002 and 2004- Editions d'Organisation (E.O)
· Publication Director of a book series «Vendre aux collectivités» (Sales development with local councils)(E.O.)
· Author of «Audit et gestion stratégique de l'information» (Information audit and strategic management). (E.O- June 1995).
· Key speaker at numerous conferences (SOFINCO, Wafasalaf, L’ADRESSE, FVD, FEDIS, EFE Chair Person, LRA, Gartner Group, Club CDI…), interviews and articles published in Capital, Management, Action Commerciale, O1 Informatique…
· Created E-learning modules. "Guru on line" on planetclient.com
· Congress and lobbying Director for international shows : World Health Care Congress Europe from 2005 to 2012, WHCC Middle East 2012 (Belgium, Netherlands, Germany, Spain, France); Cold Chain Forum 2011 (Paris), Equipmag 2012, Salon de la Copropriété 2010, 2011, 2012.
· For further information : www.conqueteclients.com