| Name | Prashant Chakravorty |
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| Job Title | Assistant Manager - Digital Marketing |
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| Organisation | Starcom Media - Publicis Groupe |
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| Member Since | 13 Jan 2013 |
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| Areas of Expertise | Affiliate Marketing, E-commerce, Mobile, Search Marketing - Paid (PPC), Conversion Rate Optimization |
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| Contact Details |
Email:
Telephone: +91 9871002096
Mobile: +91 9873545381
Address: Greenview Appartment, Flat No. 333,, Pocket -2, Sector-19,Dwarka, New Delhi, Delhi, India, 110075, India
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About Me
Quest to work in a professional atmosphere, which gives me a scope to display my strong analytical and decisive skills that would help me contribute strongly for organizational & personal growth.
Career History
Senior Executive - Online Marketing at Firefly E Ventures - HT Media Ltd.
From February 2, 2011 until August 2, 2012.
• Managing Search Engine Marketing, Rich Media and other Online Marketing verticals of HT Media’s Online Businesses like Shine.com, HT Campus.com, and Desimartini.com.
• Initiated to start digital mobile marketing in-house with SEM and rich Media also manages other digital mobile network & publishers like Inmobi, Admob. Across all brands of Firefly like Shine.com, Htcampus.com,Desimartini.com
• Managing Affiliates and Digital Marketing Agencies like: Tyroo, DGM, Sprinklr, and Inmobi e.t.c.
• Media Planning, Strategy Building and Execution.
• Initiate to start new processes in online marketing activities.
• Online Branding and Advertisement.
• Analysis of New and Emerging Trends of Online Marketing.
• Product’s Business Analytics & QA.
• Face book Campaigns.
Executive - Search Engine Marketing at Iyogi Tech Services Pvt Ltd.
From November 4, 2009 until January 11, 2011.
• Manages online marketing campaigns for clients like Microsoft, Genpact, IBM, Dell, HP, Acer, and Toshiba.
• Analyzing Online Market and creating list of potential Keywords & Phrases using different keyword searching tool like Google Keyword tool, Word tracker, Keyword Analyzing tool etc.
• Write PPC ad copies and testing alternate Ad copies and improved conversion rate.
• Biding Optimization on Google, Yahoo and MSN by generating regular campaign reports.
• Preparing Marketing Strategies after analyzing US, UK, Australia and Canada based online Market.
• Keeping regular eye on trend and updating campaigns regularly to increase conversion rate maintaining CPC and CTR ratio.
• Preparing report from Google, Yahoo & MSN.
• Lead generation for the clients.
• Preparing the advertisements and gauge the effectiveness.
• Mobile and WAP advertisement.
Education and Qualifications
Masters in Business Administration
