|Organisation||New River Marketing|
|Member Since||29 Oct 2009|
|Areas of Expertise||Email Marketing, Online Copywriting, Social Media, Strategy and Planning, eCRM|
An articulate and driven senior marketer with a Master of Science degree in eMarketing. I have built brands and developed strategies for a wide range of organisations in various industries. With over 17 years working in integrated and digital agencies, and client-side, and with three marketing diplomas, I have a unique mix of marketing experience, skills and knowledge.
Education and Qualifications
Master of Science in eMarketing, Oxford Brookes University (Sept 2009-Feb 2011)
Dissertation: ‘The Impact of Social Media on Marketing Strategy’. Gained an in-depth, academic understanding of marketing strategy and social media, as well as the key areas of branding, value creation, innovation, consumer behaviour and relationship marketing.
Core modules: Web Applications Development; Principles and Practice of eBusiness; Electronic Customer Relationship Management; Building a Web-based Business; Marketing e-Futures; Integrated Interactive Marketing Communications.
CIM Professional Postgraduate Diploma (2007)
ISP Diploma (1999)
IDM Diploma in Direct Marketing (1996-7)