Richard Fullerton

Name	Richard Fullerton
Organisation	New River Marketing
Member Level	Silver
Member Since	29 Oct 2009
Areas of Expertise	Email Marketing, Online Copywriting, Social Media, Strategy and Planning, eCRM

About Me

An articulate and driven senior marketer with a Master of Science degree in eMarketing. I have built brands and developed strategies for a wide range of organisations in various industries. With over 17 years working in integrated and digital agencies, and client-side, and with three marketing diplomas, I have a unique mix of marketing experience, skills and knowledge.

My Links

New River Marketing home page

Education and Qualifications

Master of Science in eMarketing, Oxford Brookes University (Sept 2009-Feb 2011)

Dissertation: ‘The Impact of Social Media on Marketing Strategy’. Gained an in-depth, academic understanding of marketing strategy and social media, as well as the key areas of branding, value creation, innovation, consumer behaviour and relationship marketing.

Core modules: Web Applications Development; Principles and Practice of eBusiness; Electronic Customer Relationship Management; Building a Web-based Business; Marketing e-Futures; Integrated Interactive Marketing Communications.

CIM Professional Postgraduate Diploma (2007)

ISP Diploma (1999)

IDM Diploma in Direct Marketing (1996-7)