NameRichard Sedley
Job TitleStrategy Director
OrganisationSeren (formerly Foviance)
Member Since2 Aug 2005
Areas of ExpertiseB2B Marketing, Social Media, Community Management, Strategy and Planning, User Experience and Usability
Contact Details
Email:
Telephone: +44(0)20 7749 2549
Address: 55-57 Rivington Street, Shoreditch, London, EC2A 3QA, United Kingdom

About Me

Started in Fine Art, progressed through Graphic and Web Design to the Online Customer Engagement field. For 11 years I worked at the digital agency cScape leading the Customer Engagement Unit.

Now I'm Strategy Director at Seren (formerly Foviance), the UK's largest Service Design consultancy. I'm also an Associate Faculty Director at the Chartered Institute of Marketing. (For 5 years I wrote and delivered the Advanced and Foundation level Social Media Marketing courses.)

My Links

My Blog: Loopstatic
I write about customer psychology and engagement.

My Company: Seren
We're a specialist Customer Experience and Service Design consultancy

My Twitter: @RichardSedley

My Instagram: @RichardSedley
Pics of work and family

Career History

Commercial Director at Foviance
From December 6, 2010 and still in this role.

As Commercial Director I am privileged to sit on the Foviance Board and contribute to both the strategy and day to day running of the company.

Columnist at Customer Magazine
From October 1, 2008 until June 30, 2010.

I wrote a regular column in the UK's Customer Magazine, focused on customer experience and psychology. The magazine folded during the last recession (nothing to do with my column I promise).

Course Director for Social Media at Chartered Institute of Marketing
From January 1, 2008 and still in this role.

Design and run the Social Media Marketing course launched in 2007 and the Advanced Social Media course launched in 2010.

Customer Engagement Director at cScape CEU
From October 1, 1999 until November 30, 2010.

Member of the cScape senior management team and Director of the Customer Engagement Unit (CEU). Strategic consulting for clients including: Toshiba, Sony, Barclays, CIPD, Grant Thornton, AkzoNobel, British Council, Diabetes UK.

Owner at Cameron Sedley Associates
From November 1, 1996 until October 1, 1999.

Ran the Bristol studio (my partner Alex Cameron ran the London studio). Sold company to cScape.

Education and Qualifications

BA (Hons) Fine Art

Forum posts by Richard Sedley