Richard Spalding

Name	Richard Spalding
Job Title	Online Campaign Professional
Organisation	Canon Europe Ltd.
Member Since	18 Dec 2008
Areas of Expertise	Content Marketing and Strategy, E-commerce, Online Advertising, Community Management, Web Analytics

About Me

Marketing Professional with a passion for new media and an in-depth understanding of Online Marketing. With a lifelong interest, and experience with a premium airline and premium consumer electronics brand, reaching Director level within the discipline is the ultimate objective.

My Links

Richard Spalding's Website
Connect with me at www.RichSpalding.com

Richard Spalding's Twitter
Online Marketing related News at www.twitter.com/richspalding

Richard Spalding on LinkedIn

Career History

Online Marketing Executive at Pioneer GB Ltd
From September 22, 2008 and still in this role.

Responsibility for Pioneer's UK presence within new media. Web site management (www.pioneer.co.uk), SEO implementation and microsite campaign oversight. Execution of eCRM strategy through email marketing, corporate blogging (www.pioneerhdblog.com) and social media. Management of online text and display ad campaigns.

Online Marketing Executive at SAS Scandinavian Airlines
From September 18, 2006 until September 18, 2008.

Responsibility for the Scandinavian Airlines (SAS) UK and Ireland brand within new media. Covering web site management (www.flysas.co.uk) and analysis, email communication, search engine marketing (SEM incl. SEO), affiliate marketing and online display advertising.

Business Development at Equip Technology
From May 1, 2004 until June 1, 2005.

Responsibility to initiate contact with potential B2B customers; establish a relationship and rapport using in order to elevate the business relationship.

Education and Qualifications

London School of Marketing
Chartered Institute of Marketing (CIM), Professional Postgraduate Diploma
2008 – 2009 (expected)
> Currently studying part time

University of Surrey
BSc, Business Management
2002 – 2006
> Achieved a 2.1 BSc (Hons).
> Dissertation focus "Successful Online Marketing".
> Elective modules undertaken: eBusiness, Entrepreneurship, Business Strategy, Marketing Management, Project Management.