|Organisation||Online Promotions Group|
|Registered Since||4 Jan 2006|
|Areas of Expertise||Lead Generation, Mobile, Organic/Natural Search (SEO), Paid Search (PPC), Community Management|
Address: 411 E 70th St #2F, New York, NY, 10021, United States
Online Promotions Group provides sweepstakes contest hosting, SMS text messaging mobile marketing, blogs and email marketing services for entertainment brand promotions in music, tv, film, games, theatre, books and magazines.
HollywoodPrize - Entertainment Marketing Sweepstakes Contests
Lead Generation Portal for Sweepstakes Contests, Online Event RSVP Registration, Online Music / Film Festival Registration, Actor / Actress Submissions for Casting Directors and Artist Online Street Teams.
Online Promotions Group - Entertainment Marketing Digital Agency
New York City-based boutique online digital marketing agency that offers Lead Generation (Sweepstakes Contests Hosting with custom Online Surveys & Refer A Friend Programs), SEO Search Engine Optimization, SEM Paid Search Pay Per Click Search Engine Marke
Education and Qualifications
Digital Media Marketing Strategy Director, Mobile Analyst, Business / Audience Development, Musician, Artist Manager with a strong background in Entertainment (Music, TV, Film), HR/Recruitment and interest in fashion, luxury goods and art.
Over 10 years of media buying and planning experience particularly adept with CPM, CPA and CPC ad buys including ad networks (broadband and mobile), online display advertising, D2C mobile marketing tools such as SMS, IVR, PSMS applications, SEM Search Engine Marketing and and building digital community brand awareness.
SEO Search Engine Optimization expert with strong experience in client retention, business intelligence and measurement. Led several large enterprise-wide implementations of Omniture Site Catalyst, Web Trends and CoreMetrics. Early adopter of leveraging social bookmarks, social media and social networking portals (Twitter, Digg, Facebook) to enhance brand awareness, capture lead generation and implement viral marketing programs.
Experienced viral and digital marketing expert with strong A/B multi-variate testing, buyer personna profile, segment focus, multi-channel media, financial analysis, P&L, Omniture Test & Target, Optimost, MeMetrics, Google Site Optimizer, Atlas, DoubleClick DART, DFA, Atlas, Mediaplex MOJO Adserver, SAS, SPSS, SQL and MS Access.
Berklee College of Music BM, Music Business
2001 – 2002 .
University of Pittsburgh - Joseph M. Katz Graduate School of Business MBA, Strategy
1999 – 2001
University of Pittsburgh - Joseph M. Katz Graduate School of Business MS, MIS
1999 – 2001
University of Pittsburgh BA, History
August 1988 – December 1991