Robert Walters

Name	Robert Walters
Job Title	Head of Ecommerce
Organisation	The Furniture Market
Member Level	MSc
Member Since	3 Oct 2010
Areas of Expertise	E-commerce, Social Media, Search Marketing - Organic/Natural (SEO), Community Management, Web Analytics
Contact Details	Email: Mobile: 07970025542

About Me

Leading all E-Commerce, web development & digital output for TheFurnitureMarket.co.uk™ devised and implemented key projects to improve the main websites appearance, engagement, bounce rate, & conversion ROI. Devising & executing all ‘white-hat’ SEO strategy with responsibility for an increase in all competitive SERP ranking, trophy & brand awareness keywords, mid & long tail keywords. Managing a PPC budget of £250k PA - Delivered process improvements that have seen web gross sales have increase by over 64% in Q1,Q2, Q3 & Q4 in 2011. - Headed a project to leverage furniture sales via Amazon.co.uk & Google Merchant Centre. - Fast tracked integration of the Trustpilot review service site wide meaning reviews & star rating into search engine results and paid advertising. - Pursued registration of The Furniture Market as a Trademark™ ensuring brand protection in PPC campaigns. - Engaged Moneysupermarket.com, This Morning, 60 Makeover, & Celebrity Big Brother in various projects online, with the ultimate goal of boosting conversion rate optimisation. - Conducted a technical audit of the furniture markets site & fast tracked priority improvements such as, URL structure, rel=canonical tags, header tags, meta & tracking data, robots.txt etc, implementing a new format for product descriptions for SEO. - Rolled out on-page page speed improvements using the Google recommended page speed suggestion tool. - Experienced working with E-Commerce templates on an .ASP interface. Utilising MS Frontpage & Expression web, and engaging with ECT technical developers to up-size to an SQL platform. - Researched, purchased, configured and rolled out Magento E-Commerce platform for satellite websites. - Acquired a number of strategic exact match anchor text domains, for later use & brand protection. - Project managed server migration to a dedicated server with UKFast, engaging migration specialists, account managers, CMS technical support as key stakeholders, ensuring a smooth trouble free migration to dedicated servers. - Overseeing team of 4 content management staff writing articles, managing twitter and Facebook output, ensuring product copy & stock control is kept up-to-date. - Responsible for managing 3 external digital SEO specialist service providers ensuring strategic white-hat anchor text & back linking SEO practices are adhered to. - Developing a commercial twitter campaign using promoted tweets and trending topics as part of a cross platform promotion & general social media branding contributing to increased CRO. - Producing reports on PPC campaigns including CTR, CPC, keyword analysis, competitor analysis, & ROI. Making recommendations to outsourced PPC stakeholders. - SMS text message & premium short code, data capture, & scheduled campaigns. - Exposure to PHP, MySQL,.NET, SQL, HTML, CSS, Photoshop, Dreamweaver, Flash, Fireworks, numerous SEO tools from SEOmoz, SEObook, Magestic SEO and other thought leading tools and forums.