|Member Since||26 Mar 2009|
|Areas of Expertise||Content Marketing and Strategy, Email Marketing, Online Copywriting, Social Media, Strategy and Planning|
Email:Telephone: 01273 470010
Consultancy for companies and organisations looking to transition their marketing and communications to the 21st century: I offer businesses expert help with adapting to the changes in media consumption, content creation and dissemination, attitudes and technology. My focus is on working with businesses to build in-house competence, develop a 21st century communications mindset and eliminate wasteful, inappropriate and outdated marketing activities.
My marketing career spans over 18 years including international managerial positions with Nike and adidas. For the last twelve years I have worked in online marketing, with my own consultancy business now in its tenth year. An early adopter, I have been on Twitter since 2007 and run regular workshops on Twitter, Facebook and Google+ for business. I am an experienced conference speaker and trainer and an original thinker who enjoys working with forward-looking businesses.
Freelance writer and author: I have written hundreds of original articles for both print and online publications, business and trade press, and my first book 'Blogging for Creatives' is due to be published by Ilex/F&W in Spring of 2012.
Eggbox - Online marketing consulting, strategic internet marketing, Sussex
My primary business. Eggbox helps SMEs with their online visibility, presence and marketing communications.
First Friday Lewes - free networking group in Sussex
The monthly free networking group I run in Lewes, East Sussex.
Global Product Manager at Adidas International
Women's Category Marketing Manager at Nike UK
Education and Qualifications
MA Digital Media (Sussex) Distinction
BA Hons Linguistics with Cognitive Studies (2.1)
Adv Cert in Marketing
Blog comments by Robin Houghton
- Are social media engagement strategies condescending and crass?, 2 Oct 2012
- Being socially devoted to your customer care increases ROI, 25 Jun 2012
- Drinks giant Diageo reels from social media backlash, 24 May 2012
- O2’s major mobile marketing spamfail, 7 Jan 2010
- O2’s major mobile marketing spamfail, 5 Jan 2010
- Digital agencies on Twitter (or are they?), 26 Mar 2009