|Job Title||Managing Consultant|
|Registered Since||15 May 2007|
|Areas of Expertise||Accessibility, Online Copywriting, Organic/Natural Search (SEO), User Experience and Usability, Web Analytics|
I worked on Yell.com for 9 years between 1999 and 2008, in various UX-related roles and latterly with responsibility for search marketing too. During my time with Yell usage went from 600,000 users a month to over 10 million and revenue from just under £2m to over £150m a year. I and my team were at the centre of most major developments on the site with specific responsibility for crafting the user experience within the Yell.com search engine.
In 2008 I left Yell to set up Firehorse Digital, an online marketing and web strategy consultancy. In the first year of operation, we have helped clients achieve top rank in Google results and doubled an ecommerce site's conversion rate, as part of a wider site development and management that also saw its revenue rise by nearly 200%.
We offer a free site-appraisal service and are always happy to answer questions on online marketing or web strategy.
Online marketing consultancy with expertise in SEO, usability, online copywriting, ecommerce development and website design.
Emarketeers Usability & UX blog
Read my posts on usability and UX on the Emarketeers blog
Blog comments by Rupert Hughes
- Seven sensational SEO tips for ecommerce sites, 17 Dec 2009
- What happens in Vegas: Nielsen Usability Week (day one), 16 Oct 2009
- Simple SEO strategies for soaring up the SERPs, 15 Apr 2009
Forum posts by Rupert Hughes
- Improving URL structure for SEO, 17 Nov 2009