Russell McAthy

Name	Russell McAthy
Job Title	Digital Marketing Consultant
Organisation	Stream20
Member Since	11 Oct 2011
Areas of Expertise	Content Marketing and Strategy, E-commerce, Search Marketing - Organic/Natural (SEO), Strategy and Planning, Web Analytics
Contact Details	Email:

About Me

Russell has knowledge and experience in all digital media. When running campaigns in a multi-channel environment he understands the importance of customer experience as a facet of growth. He works with clients to understand their business goals both in the digital arena and beyond and then will guide and formulate strategies and advise on the best and most efficient ways to achieve them. Russell's experience has had him deal with relatively new start-ups to brands that have been around for decades. His methodology on the multichannel customer experience 'understand what the customer needs not what they want' has changed the way some businesses have approached their marketing. Understanding the connection between the customer and the brand and utilising different methodologies to drive business growth through customer centric thinking.

Russell is a keen advocate of social media and will be found on twitter and select forums in the digital space providing insight and advice where possible. He says that he has learnt more using twitter in the last year than he has in the previous 5 years of business life by creating great relationships with talented individuals. Russell regularly attends conferences and meetup's to increase his knowledge and make valuable connections within the community.

Russell is working on a side project, creating a website that assists others in digital strategy. Working with influential and skilled players in the marketplace the goal is to provide free and paid services to allow businesses of any size to create a digital assessment of the arena. The key issue with the word 'strategy' at the moment is the perception of what strategy is. Russell and his colleagues hope to help define and then create a framework for others to work with a true definition of strategy.