Russell Smart

Name	Russell Smart
Job Title	Sales & Marketing Director
Organisation	Adthena
Member Since	20 May 2009
Areas of Expertise	E-commerce, Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics
Contact Details	Email: Telephone: +44 (0) 207 237 7121

About Me

I manage key national and international accounts, growing top-line sales into both clients direct and agencies and increasing profits for companies that wish to exploit the internet and make the most of online opportunities.

In my 15+ yrs Consultative sales career, managing accounts for a variety of Blue Chip companies & agencies, I have built profitable relationships that have allowed the likes of iProspect, WPP, Littlewoods, Epson, Aegis, Tesco, Sainsbury's, Confused.com, Sony, Steak Digital, Very, P&O, OMD, Arena Quantum, Adobe, Virgin, Barclays, ING, TalkTalk, Three, Natwest, Santander and many others adopt the very best in online marketing technologies.

The strategic business models I engineer expertly blend in-house and agency experience with the very best internet software solutions to enhance efficiency, extend reach and gain market share from competitors.

My enterprise marketing management software knowledge has developed strong relationships with major retailers, financial institutions, publishers, telco's and digital agencies worldwide.

I am passionate about all things online and strive to enable companies to achieve success on the web. I grow revenue through high-performance team building, exceptional knowledge of enterprise marketing software and efficient use of market data and analysis. I create sustainable business and relationships that will flourish for years to come.

Specialties:

✓ Senior Director of Sales
✓ Director of Marketing
✓ Account Director
✓ Search Engine Marketing (SEM, PPC, SEO)
✓ Competitor Intelligence and Analytics
✓ eCommerce
✓ Retail
✓ Finance
✓ SaaS; ASP; Cloud Software
✓ High-Performance Teams
✓ National Account Management
✓ International Account Management
✓ Budgeting & Forecasting
✓ New Business Development
✓ Channel Distribution Strategies
✓ Client Service management
✓ P&L responsibility
✓ Sales Recruitment
✓ Lead generation
✓ Entrepreneurial environments
✓ email; Analytics; Conversion Optimisation