|Job Title||Conversion Rate Optimisation Consultant|
|Member Since||13 May 2012|
|Areas of Expertise||Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Analytics, Conversion Rate Optimization|
Imagine your mother has just opened a coffee shop. You are sitting in her cozy little cafe, a cup of rich frothy coffee steaming in front of you. A hot scone wafts it's scent up to you from the china plate your proud mum has just put on your table. She watches you, smiling nervously. She is anxious today because, after a year of hard work and nearly all of her life savings, she has finally opened shop. You are her very first customer.
This has been her lifelong dream - to own her own business, serving her wholesome home baked scones and her hand picked selection of teas and freshly ground coffee beans brewed while you wait.
You cut and butter your scone and watch the butter melt into the hot scone as aromatic steam rises up and fills you with anticipation. You take another sip of your coffee and enjoy the mingling of the scents.
An attractive, professional looking, couple, are walking down the high street. They slow as they see your mothers new cafe. They look in, and hesitate a moment at the threshold, look at each other and then turn and cross the road and enter the cafe diagonally opposite. You are glad hat your mother did not see them. You wonder what it was that they did not see here. What were they hoping for? Why did they walk away?
Your website is suffering the same fate, multiple times a day. People find it, and hesitate on the threshold for a moment. Then most of them click the back button, and leave forever, never to return.
What is it that makes the difference? What can you do differently to usher them to read the menu? To step inside and be delighted by the aromas of baking and coffee? To take a chance, and try your business out?
I help people like you (and your mother) to understand the critical factors that can entice passersby into your business online. And then convert them into loyal customers who want to help you spread the word about you. So their friends (or business associates) can experience the same delight at the quality of your products and service.
Web Marketing Ireland
Imagine your mother has just opened a coffee shop. You are sitting in her cozy little cafe, a cup of rich frothy coffee steaming in front of you. A hot scone wafts it's scent up to you from the china plate your proud mum has just put on your table. She wa
Salvatore McDonagh on LinkedIn
Salvatore McDonagh, Conversion Rate Optimisation Consultant, LinkedIn profile.
Blog comments by Salvatore McDonagh
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