|Job Title||Senior Planner|
|Member Since||16 Jan 2013|
|Areas of Expertise||E-commerce, Email Marketing, Strategy and Planning, Customer Experience, Marketing Automation|
I use client and market knowledge to solve business problems; collaborate with Analytics Specialists, Client Services, Account Development, New Business and Creative teams to deliver insights and findings and present opportunities to drive client business.
I provide strategic support and insight into campaign and programme performance, turning insights into strategic recommendations for clients and prospects.
A key resource in the marketing programme management process, making recommendations to optimise interactive and database marketing based on market developments.