|Job Title||Principal Paid Search Consultant & Senior Account Manager|
|Registered Since||18 Mar 2013|
|Areas of Expertise||Online Advertising, Paid Search (PPC), Web Analytics|
Address: 121 Mortlake High Street, London, SW14 8SN, United Kingdom
I am currently working as a Principal Paid Search Consultant & Account Manager for ivantage Ltd providing Search Engine Marketing services for a large number of clients. I am a fully certified Google AdWords professional in Search, Display and Reporting & Analysis and a record of my qualifications can be found here.
I am also a Google Analytics qualified professional and I am part of a select group of individuals who have been approved by Google as a seminar leader as part of their Seminars for Success programme.
I have personally managed and advised on a number of paid search campaigns and also consulted on Google Analytics projects for a number of corporate clients including ArgosForBusiness.co.uk, Travelodge.co.uk, Vitabiotics.com, ParkPlaceTexas.com, MicksGarage.ie, GreatFurnitureTradingCo.co.uk, LME.com, Cheqqer.com, BonsoirDirect.com, MarieChantal.com, Lucza.com, BracketsRUs.co.uk and GetKidsGoing.com. One of my key philosophies in my work, is that you need to be able to measure what you are doing, so that you can do more of the good stuff and less of the 'not so good'.
Each month I run Google AdWords training courses in London (4 days in total, starting from basics to advanced optimisation techniques), and also every other month in Manchester, UK and Texas, US. You can see some of my recent reviews here.
My passion (from a work point of view) is managing paid search campaigns and getting them to deliver the results expected from my clients.
Outside of work - my family, who make me very proud of all their achievements (they inherited that from my genes!) and to get away from everyday life by scuba diving (and talking to the fish, who often seem to have life much more sorted, than those of us above water!)