|Job Title||Social Media and Communications|
|Organisation||Small Luxury Hotels of the World|
|Member Since||19 Mar 2013|
|Areas of Expertise||Content Marketing and Strategy, Social Media, Strategy and Planning, User Experience and Usability, Customer Experience|
2009 BA (Hons) Fashion Management Graduate specialising in Brand Management, Corporate Brand Strategy and Marketing from the University of the Arts, London with an excellent academic record. An enthusiastic and passionate marketer with over three years commercial experience in the premium food, alcoholic beverage, luxury fashion and hotel industry. Currently, studying the Chartered Institute of Marketing (CIM) Professional Diploma in Marketing at Imperial College.
Strengths include extensive Social Media experience, Brand Awareness On-line, Managing Communication Planning across all channels, Excellent Client Relations, Digital Content Management, Exceptional experience of Marketing disciplines including On-line and Offline Partnerships, Strong understanding of Display, Managing campaigns On-line and Offline, Brand Management, New Business Development, sound commercial awareness, implementing and driving regional and global strategies, On-line and Offline planning, Excellent communications skills, Strong leader and a successful member of a team, consistently achieving high KPI’s.
Social Media and Communications
Small Luxury Hotels of the World
Drive the company’s brand strategy forward in the social space globally
Responsible for developing the global strategic communications planning and execution of social media and digital initiatives from planning through to execution on a range of online marketing programmes throughout the year
Responsible for the overall digital content strategy across all social platforms
Excellent client relations working with our digital agency account on a regular basis to keep up to date with communication trends to our database
Implement and manage social media strategies & best practises across various platforms & social communities
Grow and manage the company’s social media presence daily- Facebook, Twitter, Blog, LinkedIn, Pinterest, Google+
Manage and work with our Chinese digital agency in Shanghai on a weekly basis on the company’s social media platforms in China.
Produce weekly reports using social analytics and dashboards through detailed analysis.
Collaborate with the Marketing team to leverage social channels for lead generation campaigns
Improve methods to engage with current and future customers through the monitoring and analysis of global and regional market trends with daily analysis of the companies direct competitors
Develop the social media channels to increase new Club members and be at the forefront of commercial and creative development above our competitors.
Trained in CRM system Sales Force,Gold Vision
Achieved all 2012 Social Media Marketing company goals set at the beg.of Q1, in Q3 when I began
Increased the company's social reach by 264% YoY to 256,000 people
Increased the company's consumer engagement by 261% YoY to 20,732 weekly
Grown the company's most successful social platforms in the last 10 months to have the largest amount of fans and engagement against their direct competitors.
#2 Luxury Travel Blog in the UK, confirmed by Cisco Social Media Ranking Index.
Exceeding 2013 goal targets of engagement & growth on our social platforms
Senior Marketing Manager
January 2010-June 2012
-Maximise Brand awareness, client and customer acquisition and retention through the development, management and implementation of a UK Marketing plan
-Develop and implement national campaigns that benefit all sales channels focused on customer acquisition and retention.
-Lead, motivate and inspire a team of Marketing Executives and interns to translate and implement programmes to work most appropriately in the different marketing channels.
-Develop, execute and deliver the company’s digital, social media and online marketing strategy, planning and budget to include online, new media, web and e-commerce to drive the business forwards through key marketing channels.
-Creative Brand Manager for the liqueur Mahiki Coconut in partnership with Diageo Ltd including internal integration and product placement.
-Managing the CRM program, focusing on our high value clientele with a bespoke loyalty campaign
-Organisation of events- Managing marketing campaign costs and budgets, organising meetings with potential clients, handling of client enquiries, post event management
-Creation and management of key strategic partners with journalists, PR’s and media agencies to strengthen alignment and to ensure our profile is kept in the forefront of these decision makers mind.
Education and Qualifications
Chartered Institute of Marketing (CIM) Professional Diploma in Marketing
Marketing Planning Process
Delivering Customer Value through Marketing
Project Management in Marketing
University of the Arts, London
BA (HONS) Fashion Management
4 year top class education from London College of Fashion
. 2:1 Gained
. Core subjects- Buying, Merchandising, Marketing, Finance, Strategic Management, Brand Development
. Awarded the Outstanding Diploma in Industrial Studies ( As part of Year 3 degree placement)