|Job Title||Web & Optimization Analyst|
|Member Since||29 Jan 2009|
|Areas of Expertise||Affiliate Marketing, Online Advertising, Site Monitoring & Testing, Web Analytics|
Successfully executing advanced digital media projects using cutting edge technology and industry best practices is the only thing I have ever known.
I have been working with Avenue A|Razorfish in various capacities since September of 2004. Starting out as a Client Service Engineer allowed me to gain rare insight into the workings of extremely complicated digital marketing efforts. As an industry-leading agency utilizing the Atlas Digital Marketing Suite and proprietary Atlas Customer Targeting systems, I successfully designed and executed standard digital ad campaigns, as well as custom, integrated, client side ad serving programs with extensive audience segmentation. Some experiments utilized over 70+ customer segments, identifying behavioral elements, as well as connection speed, and geotargeting, all while using Test and Control groups to prove conversion uplift.
After more than two years in Seattle, I was recruited to move to London England to be a Senior Campaign Manager in order to build the technology skills and capabilities of this newly acquired office. Using the skills honed in Seattle, I was able to successfully move to London to demonstrate my technology skillset and provide online tools and techniques not available anywhere else in the UK.
After a year as a Senior CM helping to deliver multiple award winning campaigns, I identified an opportunity within the London office to create a formalized web analytics and online measurement practice. Working with management, I grew the practice into a small team and we are now some of the most sought after people in the agency. We have demonstrated the value of our offering using ad serving, analytics, database, social media and other qualitative tools to create successful online measurement plans for clients like McDonalds, ASDA (a Wal-Mart subsidiary), Oxfam, Weightwatchers, The British Heart Foundation and many others.
Digital Marketing, Behavioral Targeting, Web Analytics, Affiliate Marketing, PPC, SEO
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Web Analytics Lead at Razorfish
From March 1, 2008 and still in this role.
Senior Campaign Manager at Razorfish
From January 15, 2007 until May 1, 2008.
Client Service Engineer at Razorfish
From September 17, 2004 until January 5, 2007.
Education and Qualifications
University of Washington 2004
Bachelors, Interdisciplinary Arts and Sciences, Global Studies
Minor in Information Technology