| Name | Simon Butt |
|---|---|
| Job Title | Head of Marketing |
| Organisation | FC Business Intelligence Ltd |
| Subscription Level | Silver |
| Registered Since | 12 Oct 2011 |
| Areas of Expertise | B2B Marketing, Multichannel Marketing, Strategy & Operations, Web Analytics, eCRM |
About Me
2006-present
Head of Marketing - FC BUSINESS INTELLIGENCE LTD (formerly First Conferences Ltd), London
Fast-growing £25m-revenue company producing original B2B research, publishing & events for senior executives
- Management role with full responsibility for the company’s marketing and monthly performance. Currently 8 marketing managers report to me, with 90 indirect reports managing individual marketing campaigns. I report to MD.
- Devised company’s marketing strategy: increased database contacts by 144%, doubled email engagement. (A major component of FCBI’s average 25% YoY growth in the past five years).
- Created business model enabling the company to identify real customers using analysis of online behaviour to determine purchase likelihood. Provides new vision for the company in predicting future sales.
2004-2006
CRM Project Manager - FC BUSINESS INTELLIGENCE LTD
- Researched, contracted & delivered a CRM system that delivered ROI within 12 months of its implementation and supported a record sales growth of 30%. In 2012 this system is still at the core of the business operation
- Devised customer profiling and segmentation strategies to simplify the marketing process and ensure that project managers sent out the right message to relevant prospects
- Designed and delivered a lead capture system which pushed prospect data directly into the CRM system
Education and Qualifications
Postgraduate Diploma in Marketing - Chartered Institute of Marketing
Bachelor of Arts in Geography - Kings College, University of London
