|Organisation||Zazzle Media LTD|
|Member Since||17 Jan 2012|
|Areas of Expertise||Content Marketing and Strategy, E-commerce, Social Media, Search Marketing - Organic/Natural (SEO), Online PR|
Address: Zazzle Media LTD, Eventus, Sunderland Road, Market Deeping, Lincs, PE68FD, United Kingdom
Starting life as a journalist and magazine editor I quickly realised that although the bubble had burst in the late 90s that the shift to web was structural and not cyciical so threw myself headlong into digital content, audience creation and marketing.
The print experience taught me a lot about audience development, specifically around niche interests (which is what the web is all about) and helped me form Zazzle Media - a content led but data based digital marketing agency with SEO and content marketing at its core.
Founder at Zazzle Media LTD
From March 1, 2009 and still in this role.
Digital Launch Team at Emap / Bauer Media
From February 1, 2007 until February 1, 2009.
Editor at Bauer Media
From January 1, 2003 until February 1, 2007.
Blog posts and comments by simon penson
- Banners, buttons and text links: an experiment in conversion, 2 Nov 2012
- Banners, buttons and text links: an experiment in conversion, 29 Oct 2012
- How to create a killer authority outreach map, 28 Mar 2012
- How to create a killer authority outreach map, 8 Mar 2012