| Name | Steen Rasmussen |
|---|---|
| Job Title | Senior Partner and Web Analytics Evangelist |
| Organisation | IIH Nordic - Internet Intelligence House |
| Member Since | 4 Oct 2008 |
| Areas of Expertise | E-commerce, Online Advertising, User Experience and Usability, Web Analytics, Conversion Rate Optimization |
| Contact Details |
Email:
Telephone: +4570202919Mobile: +4526210595 Address: IIH Nordic, Lille Strandstraede 6, Baghuset 1 sal, Copenhagen, 1254, Denmark |
About Me
I have worked dedicated with online media for the last 12 years as a consultant and have specialized in motivating the users on the internet.
This skill is based on a dedicated interest in effect measurement, web analytics, online marketing and persuasive design & usability.
Due to this, I have also given guest lectures in eBusiness at both University of Copenhagen and South Denmark in the last couple of years.
Specialties:
Specialist in motivating the users on the internet
Key areas of work
… user behaviour and persuation
… web analytics
… and measurement of effect
… Interwoven targetting & Metatagger
• Website optimization
• Usability, user behavior, persuasive architecture and motivational design
• Online effect measurement and web analytics
Education and Qualifications
Practical working knowlegde with the following online analytics tools:
Webtrends (certified), Yahoo Analytics (certified partner), Google Analytics (certified individual & partner), Adobe SiteCatalyst (Certified), Netminers and Urchin among others.
Certified web analyst from Digital Analytics Association
