Stephen Cullen

Name	Stephen Cullen
Job Title	Website Manager
Organisation	Scottish Life
Member Since	28 Aug 2008
Areas of Expertise	Content Marketing and Strategy, E-commerce, Online Copywriting, Strategy and Planning, Web Analytics
Contact Details	Email: Mobile: 0785 234 9011 Address: 112 Clifton Road, Mid Calder, LIVINGSTON, West Lothian, EH53 0PN, United Kingdom

About Me

Marketing Manager experienced in both traditional and digital marrketing, including Account Management in blue chip, SME, and public sectors.

See my public profile at Linkedin:

http://uk.linkedin.com/in/stephencullen

Career Website: http://www.360creativemarketing.wordpress.com

My Links

Edinburgh Solicitors Property Centre
Regional market leader in property marketing.

Stoneridge Electronics

Scottish Borders Council

VELUX Roof Windows
Market Leaders

Career History

Online Marketing Manager at Mercy Corps Scotland
From January 5, 2011 until July 7, 2011.

eCommerce Development Consultant at Standard Life Plc
From July 28, 2008 until January 4, 2011.

Web Channel Consultant at Edinburgh Solicitors Property Centre
From January 1, 2007 until July 1, 2008.

Website Management - Positioning of the website, re-design, SEO and paid search, digital marketing, Writing for the web.

Marketing Executive at Stoneridge Electronics Ltd
From April 1, 2006 until November 1, 2006.

Launching new products into European markets

Website Manager (Maternity Cover) at Scottish Borders Council
From April 1, 2005 until April 1, 2006.

- Sole responsibility for the development of the Council website - Winner of the Plain English Web Award for the "UK's clearest website" - Recognised as a main contributor towards developing the website from informational resource to an interactive site for greater resident engagement - Chairmanship of the Council Web Consultation Group - Content Management using the CMS system Percussion Rythmics - Responsible for CMS training - Site analytics and customer journey - Creative sponsor of new proposals which would have repositioned the Council website by introducing a commercial element via an online shop - the first of its kind in the UK - Managed the migration of fragmented Council websites into www.scotborders.gov.uk - Business case development

Education and Qualifications

Objective: Web Design. Develop my practical experience in bespoke web design and site maintenance with a theoretical study for greater understanding and career enhancement
- Studied the concepts behind HTML, CSS, Dreamweaver MX, Flash MX, Adobe Photoshop, Search Engine Optimisation, JavaScript, and functional specification