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Key achievements to date include:

·         Increase on annual turnover by 43% and gross profit by 37%, working to an 18% spend reduction in FY08/09

·         Development and delivery of the online acquisition strategy including pay per click, online display advertising, media planning, search engine optimisation, ensuring cost per acquisition targets are achieved   

·         Creative implementation for all galacasinos.co.uk ‘in-casino’ brand communications across the Gala Casinos landbased estate, including retail point of sale programmes and extensive database driven cross-sell promotions

·         Building of customer journeys and e-communication plans alongside retention and VIP teams to maximise customer life time values

·         Leverage initiatives with key partners to generate incremental revenue across slots and scratchcard games content, based on brands like ‘X-Factor’, ‘Big Brother’ and ‘Deal Or No Deal’

&m

Education and Qualifications

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DESEM – Diplome Superieur De Commerce, ESC Marseille

Dip CW Institute of Copywriting Diploma