|Job Title||Head of Ecommerce|
|Member Since||5 Jul 2012|
|Areas of Expertise||E-commerce, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Conversion Rate Optimization, Customer Experience|
“A results orientated, hands on, engaging people manager with a record of achievement and commercial success within international online retail, merging both technical eCommerce, mobile and social engagement ability with an enterepenerual drive and determination”
Experienced in new technology and managing and developing large teams I have an industry leading grass roots understanding of how this can impact business on any level.
Using social media, user experience and user engagement along with online marketing techniques to develop, build and enhance online presense across multi sectors both within the UK and international markets for large multi-national organisations such as Sainsbury's PLC.
I continue to build my property portfolio within Glasgow along with providing specialist ecommerce advice to the PSYBT board.
Search Engine Optimisation Strategy
Digital Marketing Strategy
Paid Search Strategy
Online Marketing Strategy
Online trading (FMCG & Travel)
Social Media (ROI, ROO)
Web Analytics & User Engagement
Customer Acquisition & Conversion
International Online Development inc Germany and North America.
Education and Qualifications
The Open University
St Ninians High School