| Name | Suzanne Locke |
|---|---|
| Job Title | Editor-in-chief |
| Organisation | Yahoo! Middle East |
| Member Since | 15 Feb 2009 |
| Areas of Expertise | B2B Marketing, Content Marketing and Strategy, Strategy and Planning, User Experience and Usability, Web Analytics |
| Contact Details |
Email:
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About Me
Suzanne has an unusual hybrid background of journalism and product management. Described as a 'digital native' on LinkedIn (www.linkedin.com/in/suzannelocke), she started out at Sky News in 1999 as one of the website's launch journalists, before going on to launch and then edit and manage the Sky Movies and Sky Showbiz sites.
Having grown up in Bahrain, she left the UK to return to the GCC and sample life there as an adult, arriving in Dubai in the boom times of 2006 to launch and edit the XPRESS site for Gulf News and work as a development manager across the Gulf News portfolio.
She went on to Emap and the world of B2B and subscription sites as editor of meed.com before progressing into Emap Middle East's leadership team in 2009 as digital development director.
She took a career break in 2011 to go travelling around Latin America and take a crash course in Spanish and salsa before heading back to Dubai - and to her editorial roots - to take on the mantle of Yahoo! Maktoob's editor-in-chief for their English sites in January 2012.
She is still plotting how to optimally use Twitter but posts digital stuff that interests her, as well as updates on her running mileage, at twitter.com/suzlocke.
Education and Qualifications
- BA Hons Journalism (2:1) from City University, London, 1992 - 1996
- Courses: Scotwork negotiation, digital photography (Central St Martins), influence & persuasion, Charterhouse publishing proof-reading, various management courses.
- ·Software: Various web CMS - Abacus, Tridion, Squiz, OpenSource (bespoke), Vignette 6.
Blog posts and comments by Suzanne Locke
- Content strategy trends in the Middle East, 29 Feb 2012
- Social media lessons from Oman: Best Burger threatens legal action over bad review, 20 Apr 2011
- Social media accounts: to sync or not to sync, that is the question, 24 Mar 2011
- Social media accounts: to sync or not to sync, that is the question, 24 Mar 2011
- 25 reasons why I'll leave your website in 10 seconds, 10 Jan 2011
- Dixons cocks up online execution of its exclusive iPad deal, 7 Jun 2010
- Dixons cocks up online execution of its exclusive iPad deal, 6 Jun 2010
