|Organisation||Mister Write Ltd|
|Registered Since||19 Dec 2008|
|Areas of Expertise||Lead Generation, Online Advertising, Online Copywriting, Organic/Natural Search (SEO), Web Project Management|
I write copy that sells investments, mortgages, insurance, banking and building society products and financial advice. And as financial copy is the only kind of copy I write, my product knowledge is second to none. Although it’s of considerable help to understand what makes a financial product or service tick, the art of financial copywriting is (in my view) not so much knowing how a product works, but more to do with knowing how to write about it and what not to say.