|Job Title||Internet Marketing Director|
|Organisation||eBay International Marketing GmbH|
|Member Since||19 Jul 2004|
|Areas of Expertise||Mobile, Multichannel Marketing, Search Marketing - Organic/Natural (SEO), Strategy and Planning, Web Project Management|
Telephone: 08455 440929
A digital marketing pioneer who started in the dawn of the Internet. I have also been involved at the start of the mobile web and now work with smaller companies to help them fulfil their potential by use of integrated marketing activities. Companies on my CV (for whom I worked, or advised) include: Hilti, Black & Decker, O2, British Airways, Barclays, General Motors, Microsoft, London Business School, CIM, etc.
Now Internet Marketing Director for eBay International Marketing GmbH - looking after digital Growth Initiatives. Heavily involved in mobile marketing and in display advertising - especially driving the integration and refinement of Real-Time Bidding (RTB).
Also involved with the paid search and social media marketing aspects of the European business, and helping develop the in-house training programme for all European staff.
Jack Marketing Solutions
Jack Marketing Solutions has been my main consultancy brand for the last 10 years, assisting hundreds of companies in that time. We specialise in Digital Marketing, but are well versed in more traditional techniques too.
DDA Audit was set up to provide an independent service to evaluate a website's compliance with the disability legislation. Having undertaken audits for many well known names, this brand continues to grow.
Thom Poole on LinkedIn
This is my profile on LinkedIn.
Head of Portals Customer Interaction at O2 plc
Education and Qualifications
BA in International Marketing Management
MSc in Marketing
The CIM Post-graduate Diploma in Marketing
I developed the first MSc in Digital Marketing, run by a London Business School
Visiting Professor of Marketing at the University of London (to 2008) and University of Grenoble.
Forum posts by Thom Poole
- Hi All,, 23 May 2008