|Job Title||Regional Digital Marketing Manager|
|Organisation||BP / CASTROL|
|Registered Since||5 Mar 2009|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Ecommerce, Multichannel Marketing, Strategy & Operations|
Regional Digital Marketing Manager (Turkey, Middle East, India, North & South Africa) 2004 -
Responsible for determining and implementing annual Regional Digital Marketing Strategy, Plan and managing the Digital Marketing initiatives overall the Region, by leading the Marketing Services Managers in each country. Also responsible for digital offer development for each country.
Responsibility consists of all the B2B & B2C Digital Marketing, E-Business & E-Commerce activities in the Region, such as Regional Digital Marketing Platform, E-CRM Systems, WAP & SMS Marketing, B2B Extranets, E-commerce, Internet & Intranet sites, Web Mastering, Web Analytics, SEO, etc.
Plus 10 years of Sales, Sales Management, Business Development, Product Management, Trade Marketing experience
Education and Qualifications
2008- INSTITUTE OF DIRECT MARKETING – LONDON, UK
Diploma in Digital Marketing – 12 months Online Program
The IDM Diploma in Digital Marketing provides senior marketers with a thorough understanding of the strategic applications of digital marketing.
1997-1998 MIDDLE EAST TECH. UNIVERSITY, DEP. OF MANAGEMENT
Advanced Management Program for Business Executives.
A four semester program consisting of 20 management courses, completed on June 26, 1998, credited with "Excellent" degree, graduated 3 in the class. Please see the attached file for details.
1988-1993 HACETTEPE UNIVERSITY, FACULTY OF ENGINEERING
Bachelor of Science, Engineer, MSc.
High-level understanding of Internet & Mobile Infrastructure and Technologies, B2B & B2C E-CRM, Digital Campaign Management, E-Business, Digital Project Management
TRAININGS§ Media Crisis Management Training - 2008
§ Branded Communications Training – Oct 2007
§ Marketing Excellence Course – London (Jul 2006 – Sep 2006)
§ Microsoft Ethical Hacking Course – Bilge Adam (2006)
§ Advanced Web Marketing Training (Sabanci University) (2005)
§ Web Analytics Training (2005)
§ Search Engine Optimization Training (2005)
§ Project Management (October-November, 2003) (Hacettepe University)
§ Project Management (26-27 Feb, 2004)
§ Finance Training (2003)
Brand Management (1998)
· Castrol IPTV Project – 1 in industry
· Castrol E-CRM Platform Project – 1 in industry
· Castrol Wireless Access Points Project – 1 in industry
· Castrol EcoDriveSimulator – 1 in industry
· BP Lubricants Turkey E-Commerce – 1 in industry
· Castrol Euro 2008 Regional Launch
· Castrol Edge Regional Digital Launch Campaign (country websites, media planning, etc)
· Castrol Fiesta Rallye Cup Online Advergame Campaign (OEM co-branded campaign)
· Castrol WRC Online Advergame + E-commerce application launch (OEM co-branded)
· Middle East Lubeconnect B2B Distributor Extranet (ERP JDE integrated)
· E-LIMS Online Used Oil Analysis Tool Development
· Castrol Turkiye Market Information & Reporting Tool Development
· India Distributor Incentive Program Extranet (ERP integrated)
· Castrol B2B & B2C Reminder Tool
· Castrol / BP Lube Selector Tool
· Castrol SMS Lube Recommender Project
· Castrol WAP (wap.castrol.com.tr) Project – 1 in industry