| Name | Varooni Vaidya |
|---|---|
| Job Title | Freelance Writer |
| Organisation | Self Employed |
| Member Since | 12 Jun 2009 |
| Areas of Expertise | Online Copywriting, Search Marketing - Organic/Natural (SEO) |
About Me
4 Years of experience in IT industry involved Content Writing, Technical Writing, SEO Content Writing, Search Engine Optimization, Link Building, and Web Site Optimization.
Professional Experience:
Ø Nucleus Software Exports Ltd. Oct 2008 – April 2009
Worked as a Technical Writer. My job responsibilities included writing user’s manual, reviewing and editing documents such as user’s manuals, collaterals, student handouts, online help.
Projects working on:
o CMS User’s Manual and Collaterals
o BRS User’s Manual
Ø Ishir InfoTech Feb 2008 – Oct 2008
Worked as an Internet Marketing Executive. My job responsibilities included all the SEM/SMO activities like website infrastructure evaluation & analysis, website strategy documentation, competition analysis, keyword analysis, content analysis & optimization, meta tags optimization & implementation, traffic analysis, ranking documentation, article submission, blog submission.
Projects working on:
o www.baldwins.co.uk
o www.worldspreads.com
o www.indespension.co.uk
o www.freelancejournalist.co.uk
o www.baldwins.co.uk
o www.online.citibank.co.in
o www.tow-it.co.eu
o www.premiermarinas.com
o www.oskarblack.com
o www.ltdpoker.co
Ø Red Alkemi Nov 2005 - Aug 2007
Worked as a Sr. Executive & handled a team of 4 people. My key responsibilities included:
-
- Website Analysis
- Evaluation of existing website’s content & layout
- Ranking Capacity and Beta Submission Report
- Search Engine Friendliness Analysis & Recommendations
- Appropriate Keyword Research
- Link Building Scope
- Content Feedback & Recommendations
- SEO Copy Writing
- Pre-optimization Ranking Report
- Formulation of implementation documents for each web page to be optimized. This process involves creation of different tags content revision page additions image optimization navigation enhancements etc.
- Generation of the Project Completion and Final Ranking Report
- Project deployment / co-ordination among team members.
- Conduct internal training programs
Projects Undertaken:
o www.insurancelearningcenter.org
o www.passged.com
o www.indianartcollectors.com
o www.curehandpain.com
o www.wexas.com
o www.cashone.com
Ø Alpha Net Technologies, [Trainee- Programmer]
Worked as a trainee for six months.
Developer Information System (Web Application)
This is a module of an enterprise application. Project Management System (PMS) developed to keep the record of all the developers along with their consultants. It covers the creation of a database from identifying the data elements to configuring automatic database backups. The project covers Enterprise Application Development using Dot NET Technologies.
Database is designed using SQL Server 2000.
Education and Qualifications
Masters in Computer Application (MCA) from Kurukshetra University
B.Sc (Non-Medical) from Punjab University
