Warren Cowan

Name	Warren Cowan
Job Title	CEO
Organisation	Greenlight
Member Since	10 Jul 2002
Areas of Expertise	Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC)
Contact Details	Telephone: 02072537000 Address: 101 Moorgate, London, EC2M 6SL, United Kingdom

About Me

Warren has been involved in search marketing since its inception and began his career at Origin Consulting in 1999 developing search applications for a range of global brands. From there he went on to Inktomi Partner and leading European search provider, Espotting Media. He worked as account director at a leading SEO agency before founding Greenlight in 2001. Pursuing the belief that search marketing is about holistic approaches rather than bolt-on, ad-hoc fixes, and that search would become a marketing fundamental, Warren structured Greenlight as a best practice consultancy from the start, positioned to help marketers make sense of and tap into a search qualified audience. Greenlight has established itself as one of the leading providers of integrated search marketing. Warren has consulted on projects for Expedia, Microsoft, P&O Ferries, Monarch Airlines and HMV. Keen to educate marketers on the best ways to utilise search, Warren is a regular speaker at industry events, including Ad:tech, Search Engine Strategies, the Travel Technology Show and various SEM industry roundtables.