Lateral Group

Website	www.lateralgroup.co.uk
Subscription Level	Platinum
Company / Organisation Type	Agency / Consultancy (Marketing)
Areas of Expertise	Email Marketing, Multichannel Marketing, Strategy & Operations, Web Design, Marketing Automation
Industry Focus	Financial Services, Government & Public Sector, Retail, Telecommunications, Travel & Leisure
Address	Lateral Group Park House 16/18 Finsbury Circus London EC2M 7EB United Kingdom
Number of Staff	61-150
Annual Turnover	£5m-£20m
Private or Public?	Publicly Owned
Date Established	1st January 2005

Description

Lateral Group is a leading data driven customer engagement agency.

Learning from what data tells us, we make more creative, effective use of it. Delivering communications of unprecedented relevance to the right people, in the right way at the right time.

We deliver a mix of disciplines to give our clients the most cost efficient and effective solution. These include;

* Consulting & Insight
* Database Marketing
* Creative Solutions
* Dialogue Management incorporating Print Management
* Marketing Technology

We call what we do end-to-end Integrated Communications Management. Mixing human insight and technological innovation it drives our belief of harnessing data should be understandable and accessible to everyone.

It's what makes us simply more engaging.

Specialties:

Direct Marketing, Integrated Communications Management, Database Marketing, Trigger Marketing, Email Marketing, Single Customer View, Data Analytics, Creative Services, Social Media, Print Management, Integrated Marketing, Data Optimisation, SCV, CRM, Digital Marketing