| Date | 23rd February 2006 (1:00pm – 3:00pm) |
|---|---|
| Venue | Ludgate House, London, United Kingdom |
| Duration | About 2 hours |
| Cost | Included with Enterprise subscription |
About the event
Overview
Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.
Objectives:
To share knowledge, experiences, best practice and to network.
Attendees:
Euroffice, ShopDG, Debenhams, HFC Bank, Post Office, Signet, RBS, TUI, Alliance & Leicester, Legal & General, Commision Junction, Wheel, dgm, Fortune Cookie,
Agenda:
1. Is Affiliate Marketing a sustainable channel? Shouldn't Affiliates be unnecessary?
2. How do you maintain the three primaries of Quality, Assurance and Brand across numerous Affiliates, Networks and Agencies?
3. Affiliates role in Search strategy - How do you plan it as part of the mainstream media/marketing mix?
4. Trends and Developments. Dynamic sites, MSN etc.
5. Resources.
Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close
Enquiries
+44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings')
