Overview

Overview:
Discuss latest issues, trends and best practice for affiliate marketing. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Confirmed Attendees:
COI, TUI UK New Media, AXA PPP Healthcare, Marks & Spencer, LAE, Auto Trader Digital, William Hill, Carphone Warehouse, O2, Modem Media, Citibank, Royal Mail, Eurostar, NET-A-PORTER.COM, Rodale, dealgroupmedia, TradeDoubler, Wheel

Agenda:
- Where should you start with Affiliate Marketing? (Do it in-house or outsource? What resources will you need? Where should you focus first?)
- How can you manage the relationship with your affiliates for maximum benefit? (incentives, marketing collateral, search engine marketing policies etc.)
- How can you best integrate affiliate marketing into the marketing mix? (seasonal campaigns, SEM, integrating web analytics etc.)
- Questions from attendees

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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