Overview

Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy
We will be covering two broad areas as defined below:

Affiliate Management
- Affiliate reactivation
- What additional incentives work to stimulate affiliate activity? Or is commission/EPC the be all and end all of affiliate schemes?
- Keyword bidding / Brand name bidding / PPC counter-bidding issues
- Are affiliate get-togethers worth it?
- How is expiry of content for affiliates managed e.g. rate change at a future date - how do you ensure that all old creative has been taken down?
- Is an extranet a viable idea to provide access to your current content and creative?

Commercial
- What % of total online introduced sales should a good affiliate scheme contribute?
- What is a reasonable commission rate to pay the Network?
- Average payment times?
- Tracking LTV. How do you classify customers who come to you from multiple sources?
- Spyware and the dangers to programs and affiliate relationships
- In-house vs. network schemes: the effect on search engine listings, audit issues, data control etc.
- What commercial models exist for managing affiliates e.g. is there benefit in letting a design agency manage it for you
- How do you budget for a payment for performance scheme when you don't know how much traffic it will yield?

Confirmed attendees:
Avis, Royal Mail, Alliance & Leicester, ShopperUK.com Ltd, Post Office Ltd, Google, BCA (Book Club Associates), Eurostar, ShopDG, Cibleclick, Commision Junction, Unique Digital, Deal Group Media, Trade doubler, SBI Framfab

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close

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Venue

Ludgate House

245 Blackfriars Road

London

SE1 9UL

United Kingdom

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