| Date | 17th October 2013 (8:30am – 4:30pm) |
|---|---|
| Venue | Dockside, Sydney, Australia |
| Duration | 1 day |
| Cost | Free |
About the event
Overview
Running alongside Digital Cream Sydney, Digital Cream B2B is an exclusive invitation-only roundtable event for senior client-side B2B marketers to learn from each other about the latest best practice and discuss the reality of what's working and what's not.
This is not your average one-way conversation B2B conference.
Digital Cream B2B is a unique opportunity to air specific challenges faced by B2B marketers.
It’s a 'hands-on' event where you have a say in the conversation …and the more you engage, the more you learn.
You will network and learn from peers across various industries through specialist discussions and debate.
Roundtable Format
The topic-focused roundtable format allows you to discuss a number of subjects that are most relevant to you and find out from your peers how they are addressing the challenges and opportunities you are also facing.
These typically include questions around best practice, measurement, ROI, resourcing, supplier selection, recruitment, business processes, budgeting, trends etc.
There are three roundtable sessions of an hour and a half each. Each roundtable is moderated and focuses on a particular topic with the roundtable attendees proposing specific questions or challenges they wish to discuss on that topic in the time available.
So the specific agenda for each topic roundtable will depend on the input of the delegates.
Programme
Digital Cream B2B Roundtables
- Marketing automation - best practice and implementation
- Content marketing strategy
- Lead nurturing & scoring
- Mobile for B2B
- B2B social media measurement and optimisation
- CRM - where sales meets marketing
Our parallel event, Digital Cream Sydney covers a series of topics specifically for B2C markets.
Programme of the day
8:30am - 9:00am Registration and Coffee
9:00am - 9:15am Welcome and introduction
9:15am - 09:45am Keynote (Exponetial)
09:45am - 11:00am 1st Roundtable
11:00am - 11:30am Morning Break
11:30am - 12:45pm 2nd Roundtable
12:45pm - 1:45pm Lunch
1:45pm - 2:30pm Econsultancy keynote
2:30pm - 4:15pm 3rd Roundtable
4:15pm - 4:30pm Round up and closing remarks
4:30pm - 6:30pm Drinks and networking
Who should attend?
Digital Cream is free to attend for senior client-side B2B marketers.
Delegates will have responsibility for managing or buying services for their marketing or ecommerce activities as well as want to discuss their issues, challenges and pain points with peers.
A limited number of people from each company may attend and priority will be given to the most senior job titles.
Each registration for Digital Cream B2B is subject to approval – we will let you know whether your place has been confirmed.
Who came last time?
Previous attendees to Econsultancy Digital Cream B2B events include:
- Social Business Manager, 3M
- Digital Marketing Manager, ADP
- Digital Marketing Engineer, Aggreko
- CEO, Alliants
- Ebusiness Director, Arco
- Online Manager, Arqiva
- Director of Marketing, Audio Network
- Marketing Manager, Audio Network
- Senior Marketing Manager, Aviva
- Head of Digital, Best Western Hotels
- Marketing Manager, British Chambers of Commerce
- Head of Digital, Campbell Black
- Head of Digital Marketing, CEB
- Director, Marketing Communications, Colt Technology Services
- Director of Global Online Marketing, Concur
- Global Emarketing Manager, Cushman & Wakefield
- Marketing Manager, Cybertill
- Online Marketing Manager, Direct 365
- Head of Communications, Dynamis
- Head of European Marketing Analytics, eBay
- Marketing Manager, Embassy of the Kingdom of the Netherlands
- Marketing Manager, Exaxe
- Marketing Manager, Flexiant
- Digital Marketing, Flexiant
- Marketing Director, Flightglobal and Ascend
- Senior Online Marketing Analyst, Franklin Templeton
- Marketing Manager, Lead Generation, Getty Images
- Senior Digital Marketing Manager, HSBC Bank
- Marketing Manager, Huntingdon Life Sciences
- Head of Online, IGD
- Head of Marketing, IGD
- Marketing Director, Informa Exhibitions
- Head of Digital, Datamonitor Financial Services, Informa
- Marketing Manager, Languagelab.com
- Senior Digital Marketing Manager, LexisNexis International
- Head of Online, LexisNexis UK
- Head of Marketing and Corporate Communications, Lifestyle Services Group
- Digital Content Manager, LighterLife
- Head of Marketing, Limited
- Digital Communications Manager, Lloyd's of London
- Digital Content, Lloyd's of London
- Director of Consumer Marketing and Digital Channels, London & Partners
- Marketing Director - International, Manhattan Associates
- Head of Marketing Operations, Microsoft
- Head of Digital Engagement, Ministry of Defence
- Online Marketing Manager, Moss Plastics
- MD, Optimax
- Head of Digital Marketing, Pearson
- EMEA Marketing Manager, Perforce Software
- Digital Marketing Manager E&A, Plantronics
- Ecommerce Marketing Manager, Platts
- Head of Acquisition Marketing, Rackspace
- Program Marketing Manager, Rackspace
- Head of Digital, RBS
- Ebusiness Manager, Reed Exhibitions
- Online Strategy Manager, SAGE Publications
- Global Web Producer, SAGE Publications
- Field Marketing Manager, SDL
- Emarketing Manager, SHL Group
- Head of Online, Sodexo Prestige
- Web Manager, Stoneridge Electronics
- Owner, Stylist And The City
- Head of Sales & Marketing, Sutton Winson
- Senior Product Marketing Manager, Symantec
- Global Commodity Director - Corp. Svcs. / Mktg, TE Connectivity
- Global Digital Media Manager, Telefonica Digital
- Marketing Manager EMEA, Telstra Global
- Director, Marketing Operations & Analysis, Thomson Reuters
- Director / Founder, TikBuzz
- Head of Market Insight and Analytics, Unum
- Head of Ecommerce, Wolseley UK
- Head of Marketing, YouGov
Venue
Dockside
- The venue is located on balcony level (one level above ground level) of Cockle Bay Wharf
- 5-minute walk from Sydney Convention & Exhibition Centre & IMAX Theatre Complex
- 5-minute walk from three 4.5 star hotels and Harbourside Shopping Centre
- 10-minute walk from Sydney CBD and Queen Victoria Building
- 2-minute walk from Darling Park Offices (via undercover walk way connecting to Cockle Bay Wharf)
- Adjacent to Pyrmont Bridge (city end)
- 2-minute walk from the Cockle Bay Wharf Marina for water taxi
- 5-minute walk to three parking stations
- Taxi drop off points on Wheat Road and 201 Sussex Street
Cost details
This event is free to attend, but is by invitation-only. Digital Cream B2B Sydney is for senior client-side in-house B2B marketers only.
Each registration for Digital Cream B2B is subject to approval – we will let you know in due course whether your place has been confirmed.
A limited number of people from each company may attend and priority will be given to the most senior job titles.
Enquiries
For delegate inquiries, please contact Peter Lines at peter.lines@econsultancy.com or call 02 8233 9230
Or for information about the opportunities available as a Digital Cream sponsor please contact au.commercial@econsultancy.com
