Digital Cream San Jose

Laurie Beasley, Co-Founder & President, Beasley Direct Marketing Inc.

Moderator: Email Marketing - Trends, Challenges, Best Practices

LAURIE B. BEASLEY is co-founder and president of Beasley Direct Marketing, Inc. www.BeasleyDirect.com, a Silicon Valley direct marketing agency that has managed search, email, online, and demand generation campaigns for hundreds of companies. Ms. Beasley serves as president of the Direct Marketing Association of Northern California www.DMAnc.org.  She manages the eMarketing Roundtable for the BMA Northern California www.NorCalBMA.org . She is also an instructor of online marketing at UC Berkeley Extension and the Online Marketing Institute www.onlinemarketinginstitute.org .  And she speaks on online marketing and demand generation topics for several marketing organizations, including the DMA, AMA, Tech Councils, and for the Online Marketing Summit.

Barry Cronin, International Digital Consultant

Moderator: Mobile Commerce

Barry is a media executive who has worked with many of the world's leading B2B and B2C publishers. Throughout his career he has been fortunate enough to work with some great teams and great people in delivering market leading products and services while working with media businesses who have been at the forefront of media innovation and transformation over the last decade or so.

He has served in several key management positions at IDG, Incisive, Reed and Dennis Publishing. His area of expertise is in building and managing successful digital businesses, delivering high quality content propositions to multiple audiences. He has recruited, managed and mentored international digital sales and marketing teams, online editorial teams and digital design and developer teams to work collaboratively in consistently delivering high quality products and services to customers. All this while maintaining a commercial focus, developing packages of value to marketers from leading global brands (Fortune 500/Times Top 100 companies) developing multiple new revenue streams, reinventing and creating successful businesses across multiple territories.

He is now based in Palo Alto, CA acting as a digital consultant advising businesses on how best to monetise their products and services.
 
http://www.linkedin.com/in/1barrycronin

http://re.vu/BarryDMCronin

Philippa Gamse, CMC, Author "42 Rules for a Web Presence That Wins"

Moderator: Web Analytics

Philippa Gamse is the author of the critically-acclaimed book 42 Rules for a Web Presence That Wins, endorsed by Guy Kawasaki. She is a member of the Adjunct Faculty of Hult International Business School where she teaches digital marketing on Masters of International Business programs.

A web strategy pioneer, Philippa has been working with Internet applications since 1991. Originally from the UK, she formed her US-based consulting and speaking practice in 1995.  Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your web presence. Clients report significant improvement in quality web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.

Philippa was the sole featured expert for the cover story on effective web strategies for UPS "Compass" Magazine Fall 2009, distributed to more than 1million businesses. She chaired a panel on social media strategies at Cisco in 2010, and presented the opening keynote for the MarketingProfs Online University course Websites That Work in April, 2012. She is a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.

Jason Heller, CEO, Agiliti,Inc.

Moderator: Managing Digital Teams

Jason Heller is CEO of Agiliti, a unique digital marketing operations and strategy consultancy based in New York. The firm helps brands audit, align and optimize their agency relationships and internal org strictures and processes. Jason is a digital marketing pioneer, having co-founded one of the first digital media agencies in 1998, which he later sold to Horizon Media. He sat at the helm of Horizon Interactive for several years before stepping down to launch an online travel business, which he also later sold. Jason has trained and consulted some of the largest agencies and brands as EVP of Laredo Group prior to launching Agiliti in 2011.

Greg Nudelman, Principal, DesignCaffiene, Inc.

Moderator: Customer Experience & Conversion

Greg Nudelman helps large and mid-size companies serve their customers better by designing a user experience that works. He enjoys creating elegant, original design solutions that turn your customers into fans, delivering improved conversion and long-term loyalty. I am the author of Designing Search: UX Strategies for eCommerce Success (Wiley, 2011).

Specialties: mobile, tablet and search design, ecommerce, social networking, business dashboards and processes. Solutions that create meaningful, delightful experiences for people interacting with technology in resourceful, powerful ways.

Over 12 years of experience: Nudelman has had the honor and privilege to work with some of today’s the most remarkable companies and agencies in the United States and the world: Associate Press, US Patent Office, WebEx, Cisco, eBay, PayPal, Wells Fargo, Rearden Commerce, Groupon, Grockit, and many others. He has a unique opportunity to share my knowledge and design best practices regularly to audiences around the world by teaching workshops and giving presentations about mobile, tablet and search UX design.  His company, DesignCaffeine, Inc. is based in the San Francisco Bay Area.

John Thyfault, VP, Search Engine & Social Media Marketing, Beasley Direct Marketing, Inc.

Moderator: SEO/Integrated Search Marketing

John Thyfault has more than 18 years of marketing, sales and product development experience, and he brings a proven track record of successful campaign, program and product development expertise to his clients. His knowledge of search engine optimization (SEO), pay per click (PPC) marketing and social media marketing, combined with an in-depth understanding of customer identification, market analysis and segmentation, allows him to deliver high returns on our client's marketing investment for both business-to-consumer and business-to-business markets.

Prior to working with Beasley Direct, John was Senior Client Services Project Director at ThirdAge.com, a first wave baby boomer lifestyle and community website. At ThirdAge he successfully led major client sponsorships for Fortune 100 companies in healthcare (Tylenol), financial services (American Century), technology (Intel & IBM) and consumer products areas (Revlon & Viactive). He was responsible for strategic and tactical goal setting, project management, new product creation and web site production.

John previously worked in Channel Marketing and National Account Sales for IDG Books Worldwide, the publishers of the immensely popular "...For Dummies" book series. Additionally, he managed the wholesale distributor sales channel for Tor/Forge Books, an imprint of St. Martin's Press.

John is active in local marketing associations, including the Direct Marketing Association, the Business Marketing Association of Northern California.

John has taught search engine and social media marketing extensively over the last 10 years. He led workshops for Online Marketing Summit in 15 cities during 2011 and is currently leading online marketing certification courses for the Online Marketing Institute. He has led workshops for the Silicon Valley American Marketing Association, the Direct Marketing Association in Northern and Southern California and the Business Marketing Association. He also currently teaches Search Engine Marketing at University of California, Santa Cruz, Extension in Silicon Valley.