|Date||20th February 2013 (12:00pm – 1:00pm EST)|
|Duration||About 1 hour|
About the event
2013 is the year of going "beyond the like" to build deeper engagement, with successful brands leading the way in allowing (satisfied) customers to do the heavy lifting on their behalf. Join us for this Digital Workshop for an intense hour of learning how to define, identify and build innovative influencer initiatives for your organization.
Silver, Gold and Enterprise Econsultancy Subscribers may attend this workshop for free as part of subscription benefits. Please email firstname.lastname@example.org for more details.
The outline for this Digital Workshop:
1. Key 2013 Social Media Trends/Influencer Opportunities
2. Social Influencers
3. Identifying your Influencers
4. Creating Influencer Invitations/Participatory Opportunities
5. Case Studies
6. Influencers and the Third Screen
7. Elements of Effective Social Influencer Campaigns
8. Q&A & Wrap-up
About the Instructor:
Ana has 20 years of experience in marketing and product development, with 18 years experience specifically in the marketing and product development of digital and online products for the consumer space (including search engine optimization, link building, social media, and more). She has worked for Houghton Mifflin/McDougal Littell (major educational publisher), Encyclopaedia Britannica online (product development and marketing for consumer online properties), Swisscom's Bluewin (European portal), and now Leo Burnett, DDB, Kantar Media and others as a digital consultant with the Knowledge Engineers.
Ana also has five years of experience in sustainability programming -- including leading an award-winning zero waste schools project, and leading concepting, planning, film selection, & marketing efforts for an annual Chicago-area environmental film festival (#OneEarth Film Festival). In this capacity, Ana has worked with community and non-profit organizations.
Who should attend?
Marketers looking for a concise, in-depth view into better driving social influencer behavior and results.
$160 for the session.
Silver, Gold and Enterprise Econsultancy Subscribers may attend this Digital Workshop for free as part of subscription benefits. Please email email@example.com for more details.