E-mail Marketing Roundtable

Date	24th June 2004 (1:00pm – 3:00pm)
Venue	Ludgate House, London, United Kingdom
Duration	About 2 hours
Cost	Included with Enterprise subscription

About the event

Overview

Discuss latest issues, trends and best practice for E-mail Marketing. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy.

Attendees:
B&Q, COI, Debenhams, D-Marketing, EmailcenterUK, Eurostar, Modem media, Net-A-Porter, Practiv, Rodale, acceleration.biz, Royal Mail, Xpedite, DotBiz Consulting, Panlogic, Bluestreak, BCA Interactive, DTI

Agenda:
1. How can you make sure your legitimate e-mails actually arrive? (spam, blacklisting, filters etc.)
2. What are the opportunities / risks with rich media and functional e-mails? (video, audio, transactional e-mails etc.)
3. Which user segmentation and personalisation strategies work best for e-mail marketing? (behavioural, demographic, geographic etc.)
4. How should you integrate e-mail marketing with other marketing activities? (interactive e.g. SMS and offline e.g. DM)
5. Questions from the attendees

Objectives:
To share knowledge, experiences, best practice and to network.

Timings:
20 mins Arrive, Coffee and Registration
80 mins E-consultancy facilitates debate around key issues and trends
20 mins Follow up conversations / networking / close