| Date | 1st December 2009 (4:30pm – 6:00pm GMT) |
|---|---|
| Venue | Online |
| Duration | About 2 hours |
| Cost | $100.00 |
About the event
Overview
Pay-Per-Click (PPC) is still one of the most cost effective and trackable sales channels, continuing to grow and dominate online spending when it comes to real return on investment.
With ROI being the main focus it is easy for accounts to tick over and be safe. But, are your campaigns driving the maximum volume available?
This intensive online briefing session will make sure you have pushed every aspect of your account, ticked all the boxes needed in order to push performance and get the most from your budget. Remember, the smallest improvement can make all the difference to your bottom line.
What you'll learn
This online briefing session will focus on maximising the five main elements of a PPC campaign:
1. KPIs and objectives - What do you really want to achieve and is it feasible?
2. Keywords & account structure - Long tail, brand, ad groups, have you got it right?
3. Creative ad writing - Is your message better than the rest?
4. Site landing pages and SEO integration - What happens when they get to your site? Designing for conversion.
5. Tracking & technology - Data blindness? Are you analysing the right stats?
Learn how to dissect and tweak the best out of each area in order to improve overall performance from the ground up, along with advanced techniques to improve conversion and how and when to utilise the new areas of technology available.
Speakers' and panelists' profiles
Justin Hayward
With over 12 years' digital marketing experience, Justin has worked at some of the UK's top agencies, developing online business strategies for clients as diverse as David Lloyd, the British Red Cross, Nissan and HSBC. During his four years at Latitude, he played a significant role in growing the London office as Strategic Development Director and lead the team working on TotalJobs' search strategy, which won a Netimperative Award in 2007.
In 2008, Justin left Latitude to start Make it Rain, an agency dedicated to helping clients develop every part of their online strategy, from web build, usability and analytics to search, display and social media campaigns.
