David Dorling

David is responsible for Swiss Post Solutions (SPS) demand generation activities. This includes marketing automation, content architecture and SPS's Online Strategy (Websites and Social Media). Prior to joining SPS in 2007, he worked for Esprit Limited as Sales and Marketing Manager in the UK. He has lived in the UK, United States and South Africa, working for corporate organisations and technology start-ups. He began his career with IBM and has held a variety of sales and marketing management positions.

Jurgen Heyman

Jurgen Heyman has joined Sales Performance International in January 2011 to head its European Operations. Jurgen is focusing on expanding SPI’s organization in Europe. He has over 20 years experience in starting and managing Technology companies.  He started his career at Alcatel, and held management positions at CTG, Frango and Econocom. Jurgen is passionate about Sales Process Transformation. In being with Solution Selling® previously he has extensive experience with the methodology and its implementation in large customers. He is a regularly invited guest speaker in Business School programs and a coach for Technology Startups. He holds an Engineering degree and a Master in Innovation and Entrepreneurship. 

Brendan Dineen

In this role Brendan is responsible for developing and executing marketing campaigns that will deliver sales pipeline for the IBM Business across all products, services and sectors.

Prior to taking up this position in July 2010, Brendan was Director of Marketing and Communications for the Chairman of IBM in EMEA - a position he took up in 2009 - following two and a half years on secondment to the 2012 Games in London.

Whilst on secondment Brendan was Director of 2012 Games for Think London - the Foreign Direct Investment Agency for London. In this role he was responsible for developing and implementing the strategy by which London is using the games as a catalyst to further increase Foreign Direct Investment in London.

Prior to this Brendan has held a variety of leadership positions in the UK, US, Ireland, South Africa and across Europe.

Lisa Hutt

Lisa is responsible for the growth of the Concur brand and business across EMEA through a variety of awareness, demand generation and customer success programs covering the full marketing mix.  Lisa is an advocate of marketing technology, lead to revenue models, sales alignment, influencer marketing and evolving the team through fast growth.  Lisa’s background in marketing was developed with IT and online organisations such Salesforce.com, Dell, Intel, Epson, Sybase and Monster.

Lucy Dawson

Lucy has over eight years’ experience in B2B digital communications specialising in content strategy, community building and integrated search. A trained journalist, she currently works as Digital Content Executive at Lloyd’s of London where she has led the 300-year-old insurance market’s first forays into social media. She is also responsible the brand online, content management and growth of the corporation’s multiple digital channels. In her three years at Lloyd’s she has driven forward several high profile digital projects – including the launch of their current website and Lloyd’s Facebook Timeline. Prior to joining Lloyd’s, Lucy ran her own digital copywriting agency, Bespoke News.

John Fernandez

John Fernandez is a marketing leader with over a dozen years experience in getting results for businesses using technology and the Internet. John currently leads digital marketing and operations at IntraLinks (NYSE: IL), the leading provider of extended enterprise collaboration solutions. Previously, John has had marketing, analytics and public relations positions at Accoona, X3D and Chessclub.com. An industry thought leader, Mr. Fernandez has spoken at conferences such as Eloqua Experience, eMetrics Marketing Optimization Summit, Conductor’s C3, and Coremetrics Client Summit. 

Craig Johnston

Craig is responsible for the ongoing adoption and development of Social Media within Standard Life. Working across both B2B and B2C audiences his responsibilities include ensuring all initiatives are aligned to business objectives and are fully planned, resourced and supported through training. Craig has overseen Standard Life's first steps into the social space and as the company's footprint expanded he led the creation and launch of a policy and guidelines to support employees across the UK, Ireland, Canada and Hong Kong. Prior to this role Craig was Digital Partner at Standard Life leading the digital communications activity within the UK.

Daniel Rowles

Daniel has been working in Digital Marketing for the past 14 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, trains on behalf of Econsultancy, Utalk Marketing and the IAB. He was awarded Econsultancy Trainer of the year 2012 and DPA trainer of the year 2008/9.

Daniel has helped organistions of all types to use digital marketing effectively, working with all sizes of business from SME’s through to clients like the BBC, Vodafone, MasterCard, Aviva, Axa and Warner Bros. He has worked with many of the world’s most successful agencies including JWT, DDB and Leo Burnett.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes and Managing Director of TargetInternet.com

Daniels training sessions are backed up with research done as co-host of the Digital Marketing Podcast and owner of TargetInternet.com, as well as case studies from real clients. Daniel prides himself on his practical and hands on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

Fergus Gloster

As Managing Director of EMEA, Fergus is responsible for all revenue generation activities for Marketo in Europe, including sales, marketing, customer success, and renewals. Prior to Marketo, Fergus was a founding director of salesforce.com’s European operations and, over his nine-year tenure with the company, served as senior vice president of corporate sales in Europe.  He led salesforce.com’s initial entry into the market and developed its hub-based sales, alliances and telemarketing model. Find him on LinkedIn at http://ie.linkedin.com/in/fergusgloster

Kieran Flanagan

Kieran is responsible for Marketo's Online Strategy in EMEA. He works across both inbound marketing and paid media to grow Marketo's customer base in Europe. He previously worked for Salesforce.com as their Inbound/Search manager for EMEA, launching their #SocialSuccess site in the UK, which reached its annual traffic target in 6 weeks. The site has now been launched in Germany, France and Japan. Prior to Salesforce.com Kieran worked as Head of Search for a leading digital agency, where he won Gold in the UK DMA's for best search marketing campaign. 

Catherine Toole

Catherine Toole is the founder and CEO of the British digital copywriting agency Sticky Content. A former press journalist, she has spent the past 15 years specializing in web, email, mobile and social media content projects for a wide range of clients, agencies and government departments.
 
In 2012, Sticky Content is providing content strategy, web writing training, auditing and copywriting services to clients such as Belron (Autoglass), Sage, Post Office®, Sony Europe, Lloyds TSB, John Lewis Partnership and Virgin Atlantic.
 
A well-known speaker in the UK, Catherine runs both micro-content and content strategy seminars for the Nielsen Norman Group worldwide. She’s also a guest trainer for Econsultancy and sits on the executive committee of the British Interactive Media Association (BIMA).

Ian Harris

Ian Harris is the CEO and founder of Search Laboratory. Ian has been programming for the internet since 1995 and has an MSc in internet technologies. He is a specialist in search marketing for global web sites and has successfully helped companies such as British Airways, IBM, HSBC and Novell tap into new markets and take their websites abroad.

In his previous role as Chief Technical Officer for one of the world's largest web localisation companies Ian witnessed many large organisations trying to build search campaigns in other languages; either by translating keywords themselves or by using a student intern to do the necessary work. Ian created Search Laboratory to fill a gap in the market for a dedicated multilingual search marketing service. Ian's approach was unique however – using scientific and mathematical methods to improve the efficiency and profitability of search marketing for his clients in any language.

Mike Volpe

Mike Volpe joined HubSpot in early 2007 as the company's fifth employee and currently serves as chief marketing officer.  He heads HubSpot's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.  Since Mike joined HubSpot, the company has grown from 10 to 7,500 customers, expanded from 5 to 350 employees, and raised $65 million in venture capital.  Under Mike's leadership, HubSpot's marketing has won more than 30 marketing awards and has been featured in over 20 marketing and business books.  Mike is a cutting-edge B2B inbound marketer who speaks at numerous conferences, hosts a weekly live marketing video podcast called HubSpot TV, is one of the 100 most popular marketers on Twitter, consistently posts on blog.hubspot.com, and appears as a marketing speaker at industry conferences.  He has also guest lectured at Harvard Business School, Babson University, Carnegie Mellon, TCU, Boston University, and MIT Sloan School of Management.

Tim Langley

Tim Langley is a serial entrepreneur and the primary technology brain behind the development of CANDDi. Tim is passionate about the ability of CANDDi to dramatically improve interactions between brands and customers online, delivering greater ROI for the brand and a better experience for the user. Tim holds an MA in Mathematics from Cambridge University and an MBA from Manchester Business School. CANDDi is Tim's fifth venture since 2002, and he has successfully raised venture capital from Enterprise Ventures, Northstar Ventures and The Difference Engine.

Andy Muldoon

Deloitte is an innovative leader in digital and social strategy, design and development. Offering world-class knowledge and resources from the leading global business and technology consultancy.

Andy within that mix leads the digital effectiveness proposition. Helping customers define their business development and campaign management strategies in the digital and social space. Most recently he has supported a number of initiatives with LOCOG and their digital propositions.

Prior to Deloitte, Andy led services solutions at ExactTarget Global. A market leading email and social service provider.

Stan Woods

Stan Woods is the Managing Director of Velocity which he set up in 2001 with Doug Kessler. Velocity specialises in B2B marketing for technology firms providing B2B strategy advice, content and digital marketing creation and execution services alongside design and branding. Before Velocity he was the managing director of Brodeur PR, the largest tech PR company in the UK.

Heidi Melin

Heidi Melin brings a valuable track record of proven success leading marketing teams at some of the most recognised brands in Silicon Valley. Her focus at Eloqua is on generating the brand’s thought leadership in the SaaS sector and driving demand.

Heidi comes to Eloqua from Taleo, which was recently acquired by Oracle Corporation, where she was CMO. Prior to Taleo, she served as CMO of Polycom Inc., where she helped turn the brand into a leader in unified communications. Before joining Polycom, Ms. Melin was CMO at Hyperion Solutions Corp. (now Oracle Hyperion), where she led a brand strategy that led to renewed recognition within the business intelligence space. Prior to Hyperion Solutions, she led marketing services at PeopleSoft.

Heidi received a Bachelor’s degree in Political Science and Organizational Psychology from Willamette University. 

Simon Knight

Simon has spent over 13 years in a variety of B2B marketing roles with Cable & Wireless, Orange and O2 Airwave, focused on new proposition development and product marketing. Simon is now the Channel Marketing Manager for Dun & Bradstreet and is responsible for marketing their B2B Sales & Marketing solutions, with a particular focus around how organisations can use Data as a Service (DaaS) technology to deliver real time data into marketing automation, CRM integration and other systems. 

Steve George

Since joining Canonical in 2006, Steve has helped the company build its commercial open-source strategy, product management and communications to a range of external and internal audiences. He is responsible for leading initiatives that broaden brand recognition and take-up of the Ubuntu platform among enterprises, developers and users.

Prior to Canonical, Steve was responsible for hosting strategy and operations within Clara, one of the UK's leading Internet companies, overseeing sales, development and marketing. Previously, Steve held a variety of leadership roles in business operations, professional services and product management at VIA Networks. He was responsible for defining and executing the managed services strategy, helping business customers to take full advantage of emerging Internet technologies.

Steve started his career as a technologist in the legal sector - a role that sparked his early interest in the potential of innovative technologies to transform lives and businesses. He holds a BA in Asian History from SOAS, London University, and a postgraduate degree in Information Technology Management from the University of West England.

Steve believes that:"Canonical is one of a handful of software companies doing something genuinely ground-breaking and entrepreneurial. It can make a difference for millions of people and businesses around the world." 

Bob Apollo

Bob Apollo is Managing Partner of Inflexion-Point Strategy Partners (www.inflexion-point.com). He works with B2B companies with high growth potential, enabling them to systematically design and implement repeatable, scalable and highly-aligned sales and marketing processes that allow them to identify, attract, engage, qualify and convert more of the right sort of prospects.

James Cox

Product marketing, channel marketing, pricing, propositions and communications: there’s nothing you can throw at James that he hasn’t managed, created or wrangled into shape for his previous clients and employers. Over 20 years he has worked around the world for leading firms such as BAe Systems, Nortel Networks, BT and Toshiba. James now runs Tracepoint - a London agency which helps other businesses transform into inbound marketing machines.

Ben Chamlet

Ben has over ten year’s experience in the implementation of business systems and technology throughout EMEA and APAC.  He has recently joined the Product Consulting team having spent the previous two years as a Silverpop Sales Engineer.

Ben has extensive implementation experience of business critical applications and a deep knowledge of the Engage product suite.  This ensures focus on setting customers on the path for success providing consulting on all topics from data integrations through to ensuring the adoption of key feature usage.

Ben has worked with some of the largest brands covering all sectors in EMEA including GFI Software, British Museum, Haymarket, Teletext and LogMeIn.

Adam Berry

Before Pardot, Adam Berry has been submerged in PR and Marketing roles that have covered International Tourism in Poland, Consultancy projects in the Sport and Leisure industry and the retail sector for a leading specialist Running and Triathlon store. This understanding of traditional marketing skills needed has enabled Adam to provide a unique view on the next step in Lead Management and Marketing Campaigns for B2B companies. 

Steven Elliott

Steven leads a team based in London and Boston, providing consulting to B2B and technology clients on their demand generation requirements including segmentation and buying personas, content and communications, inbound strategy and conversion rate optimization (CRO). The digital marketing team also works with MarketOne’s data, technology and teleservices teams to provide fully integrated lead nurturing, event recruitment and account based marketing programmes. 

Steven began his professional career in PR before moving into the world of integrated marketing. At Euro RSCG he helped run the agency’s Intel account in Europe and then Asia, leading a team responsible for advertising, media and online marketing initiatives across the region. Steven then spent six years at WPP’s specialist technology agency Banner as MD and then CEO, focusing the agency’s offering on digital marketing services and online lead generation for clients including Autodesk, Hitachi, Novell and Symantec. He joined MarketOne in 2010.

Alastair Brown

Alastair is a highly commercial marketer with extensive SMB and technology sector experience.  He is accountable for Customer Acquisition Marketing for Rackspace Cloud and SMB, across all digital channels, managing the customer journey from awareness to conversion. He joined Rackspace to build Rackspace’s value propositions and segmentations activity. 

Alastair has driven growth from start-ups to global corporations.  Prior to joining Rackspace, he was COO at start-up Bizantra.  Other experience includes accountability for $1bn+ revenue as Direct Marketing Director for Dell APAC, driving the Asia’s largest B2B DM programme.  

Alastair’s specialties include international marketing strategies, CRM, multi-channel marketing and building analytically-driven marketing frameworks.

Parry Malm

Parry joined Adestra in 2010 and having run marketing teams in his previous roles, he has a deep understanding of client needs. He is a seasoned digital marketer and is responsible for running Adestra’s Account Management team and for delivering high-level strategic direction to Adestra clients. As Adestra’s only Canadian, on weekends, Parry can be found policing the mean streets of London in a Mountie uniform.

Paul Lee

Paul Lee is Regional Sales Director for Eloqua, the leader in marketing automation and revenue performance management technology. Paul’s 20-year sales career has been spent within the high tech, media & publishing industries. Today he supports customers with improving demand generation, sales & marketing alignment, enhancing marketing effectiveness and efficiencies alongside Eloqua best practice methodologies.

Andrew Freeman

Andrew is CEO and one of the founders of CRM Technologies, a leading UK marketing operations agency that combines sales and marketing expertise with a specialist technology capability to help drive client’s revenue performance through the application of industry best practice.

With over 20 years’ experience within the IT industry, Andrew has built his knowledge, gained through his development background and senior IT roles, with a  move into sales and marketing rising to board level. Andrew co-founded CRM Technologies in 2000 and the company has now grown to include a client base of blue-chip global organisations.

Andrew is passionate about aligning sales and marketing operations and the practical application of technology to help businesses drive revenue.

Andrew is a keen sailor in his spare time and has spent many happy hours cruising around the South Coast, France and the Channel Islands.

Linus Gregoriadis

Linus is Research Director at Econsultancy where he oversees much of its award-winning content, including best practice guides, survey-based reports, buyer’s guides and trends briefings on topics ranging from search engine marketing, online display advertising and social media to e-commerce, web analytics and  marketing attribution.

Linus, who leads a team of analysts based in London, joined the company in 2005 and has established a strong reputation in the digital marketing industry based on his research reports, contribution to the Econsultancy blog and presentations at industry conferences and trade shows.

Prior to joining Econsultancy, he spent two years working for Intrepid Consultants, a market research consultancy, after completing an MBA at Cranfield School of Management. Linus had previously spent eight years working as a newspaper reporter.

You can follow Linus on Twitter at http://twitter.com/linusgreg